Aston boss denies the company is up for sale, but he is aware there are no shortage of potential buyers
1 October 2012

Aston Martin boss Dr Ulrich Bez has refuted suggestions the iconic British marque is for sale.

Speculation had mounted that the firm was being courted by mass market car makers looking for a way into the potentially lucrative sports car market, and with an eye to developing the luxury brand in new, potentially profitable areas by developing an SUV through its Lagonda offshoot.

However, speaking at the launch of the new Aston Martin Vanquish, Bez said: "I can categorically say that we are not for sale. In the future - 2015, 2016, whenever - it is impossible to predict, but today it will not happen.

"Every day I am approached by someone making contact for someone else who they say is interested in the brand, but we are not working towards it. We are launching our best-ever car in the Vanquish, we have a more diverse, profitable product line than ever before and we have thrived during our six years of independence.

"We are a good news story and, for sure, people want to be part of that - but that also means we are looking to the future as we are and with confidence."

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17

1 October 2012

Well it's good to hear Dr. Bez sounding so confident and they are on a high as Vanquish looks amazing, but isn't it up to the shareholders (not the chief executive) to decide whether Aston Martin's for sale?  At some stage the owners will want to cash in (or cut their losses, whichever it is).  Apart from Vanquish (great though it looks) there's not much new coming out of AML.  If the shareholders are looking to exit then now's a pretty good time.  The public markets are coming back, the luxury car sector is solid and, with what I assume is a decent forward order bank, Vanquish looks like a pretty good calling card to do the rounds of banks with.  Let's see.

1 October 2012

Bez said: "...We have thrived during our six years of independence".

A make-do-and-mend model range, state-of-the-ark engines, feeble performance compared to rivals - and he thinks Aston has "thrived"??

"Clinging to the wreckage" would be more apt. 

2 October 2012

You mention state of the ark engines. Since when was a 7.3 litre V12 making 750bhp old?

And the Vanquish engine produces 565bhp naturally aspirated. The new DB9 produces 510bhp.

And they are looking into making an SUV with sports performance as did Porsche.

IAD

2 October 2012

6th.replicant wrote:

Bez said: "...We have thrived during our six years of independence".

A make-do-and-mend model range, state-of-the-ark engines, feeble performance compared to rivals - and he thinks Aston has "thrived"??

"Clinging to the wreckage" would be more apt. 

At the end of the day it's all about sells and when you have a car that is is very good, has probably been the best looking car over the last decade and is still selling why spend billions developiing a new model from the ground up when it probably makes business sense to develop and improve from existing models where possible?  It's been working for Porsche.  So in that sense as a business they certainly have thrieved.

2 October 2012

IAD wrote:

6th.replicant wrote:

Bez said: "...We have thrived during our six years of independence".

A make-do-and-mend model range, state-of-the-ark engines, feeble performance compared to rivals - and he thinks Aston has "thrived"??

"Clinging to the wreckage" would be more apt. 

At the end of the day it's all about sells and when you have a car that is is very good, has probably been the best looking car over the last decade and is still selling why spend billions developiing a new model from the ground up when it probably makes business sense to develop and improve from existing models where possible?  It's been working for Porsche.  So in that sense as a business they certainly have thrieved.

Nice thought but a bit naive. The 911 HAS been redesigned and developed from the ground up many times. New platforms, new engines and tech... Not just restyling the body. And no, of course it's not a new platform each time. I think Aston can get away one ever evolving, classic/iconic model plus more diverse models.

Re coming under the wing of a large manufacturer... It has to be the right one. Ford had Aston, JLR and Volvo. Chrysler had Lamborghini for a while. None of them faired well under big owners who couldn't manage at arms length and didn't understand real super cars and their markets. Mass produced bits from mainstrean cars appearing high end cars. 

If Aston does end up with a big manufacturer I'd hope it's not VW, simply because the have a huge portfolio anyway. Mercedes is the obvious place but I'd rather it was BMW, they seem to know how to handle and respect the heritage where necessary. Some may question what they've done with MINI but there has been nothing but praise for what they've done with Rolls Royce. 

3 October 2012

Chillipepper wrote:

IAD wrote:

6th.replicant wrote:

Bez said: "...We have thrived during our six years of independence".

A make-do-and-mend model range, state-of-the-ark engines, feeble performance compared to rivals - and he thinks Aston has "thrived"??

"Clinging to the wreckage" would be more apt. 

At the end of the day it's all about sells and when you have a car that is is very good, has probably been the best looking car over the last decade and is still selling why spend billions developiing a new model from the ground up when it probably makes business sense to develop and improve from existing models where possible?  It's been working for Porsche.  So in that sense as a business they certainly have thrieved.

Nice thought but a bit naive. The 911 HAS been redesigned and developed from the ground up many times. New platforms, new engines and tech... Not just restyling the body. And no, of course it's not a new platform each time. I think Aston can get away one ever evolving, classic/iconic model plus more diverse models.

Re coming under the wing of a large manufacturer... It has to be the right one. Ford had Aston, JLR and Volvo. Chrysler had Lamborghini for a while. None of them faired well under big owners who couldn't manage at arms length and didn't understand real super cars and their markets. Mass produced bits from mainstrean cars appearing high end cars. 

If Aston does end up with a big manufacturer I'd hope it's not VW, simply because the have a huge portfolio anyway. Mercedes is the obvious place but I'd rather it was BMW, they seem to know how to handle and respect the heritage where necessary. Some may question what they've done with MINI but there has been nothing but praise for what they've done with Rolls Royce. 

BMW might be one of the only car firms that could give Aston longevity.  The problem with large parent companies is that they need to only offer financial support and not start on an exercise of driving down costs with parts, factories etc.  They need to give a firm like aston the impression they are automonous but can help them with developing the cars with tapping into BMW technology. 

IAD

3 October 2012

Chillipepper wrote:

Nice thought but a bit naive. The 911 HAS been redesigned and developed from the ground up many times. New platforms, new engines and tech... Not just restyling the body. And no, of course it's not a new platform each time. I think Aston can get away one ever evolving, classic/iconic model plus more diverse models.

Ulrich Bezs has stated that he is adopting Porshes philosophy of evolution and not revolution which was what I was getting at.  What he meant by that I do not know if what you say is correct?  But one thing for sure he is good on his word because the cars have evolved and improved over the decades since he took over the rein (and not just just in the  styling department which some people seem to think) which is hardly surprising giving the cars existing platform, engine and driving dynamics wasn't exactly crap to begin with.

5 October 2012

IAD wrote:

Chillipepper wrote:

Nice thought but a bit naive. The 911 HAS been redesigned and developed from the ground up many times. New platforms, new engines and tech... Not just restyling the body. And no, of course it's not a new platform each time. I think Aston can get away one ever evolving, classic/iconic model plus more diverse models.

Ulrich Bezs has stated that he is adopting Porshes philosophy of evolution and not revolution which was what I was getting at.  What he meant by that I do not know if what you say is correct?  But one thing for sure he is good on his word because the cars have evolved and improved over the decades since he took over the rein (and not just just in the  styling department which some people seem to think) which is hardly surprising giving the cars existing platform, engine and driving dynamics wasn't exactly crap to begin with.

He's adopted it the best he can but you couldnt really call it on a like for like basis with porsche.  The whole point of the cygnet project was really to generate a cash cow for the company like the boxter and also a little problem of reducing emmissions for the aston.  I appluad the guy cos hes still managed to run the company to a reasonable degree of success after the ford disposing of the brand.

Shame we didnt have the germans at the helm of our motor organisations in the 70s and we may still see more of our brands today.

IAD

7 October 2012

Smilerforce wrote:

IAD wrote:

Chillipepper wrote:

Nice thought but a bit naive. The 911 HAS been redesigned and developed from the ground up many times. New platforms, new engines and tech... Not just restyling the body. And no, of course it's not a new platform each time. I think Aston can get away one ever evolving, classic/iconic model plus more diverse models.

Ulrich Bezs has stated that he is adopting Porshes philosophy of evolution and not revolution which was what I was getting at.  What he meant by that I do not know if what you say is correct?  But one thing for sure he is good on his word because the cars have evolved and improved over the decades since he took over the rein (and not just just in the  styling department which some people seem to think) which is hardly surprising giving the cars existing platform, engine and driving dynamics wasn't exactly crap to begin with.

He's adopted it the best he can but you couldnt really call it on a like for like basis with porsche.  The whole point of the cygnet project was really to generate a cash cow for the company like the boxter and also a little problem of reducing emmissions for the aston.  I appluad the guy cos hes still managed to run the company to a reasonable degree of success after the ford disposing of the brand.

Shame we didnt have the germans at the helm of our motor organisations in the 70s and we may still see more of our brands today.

I never said it was a like for like. It's not what I meant. People have to stop making direct comparisons with Porsche.  It's like comparing a furniture designed by Charles Eames to that of one designed by Ikea.  One is a hand crafted GT car manufacturer and the other is a very good mass produced sports car manufacturer.  But I agree. I think if there was more Germans running our motor industry back in the 70's there would be more brands around today.  Of course, continue Government Subsidies in exchange for better management practice would have also helped.  It's why in some respect the French and American still have a car industry today.

2 October 2012

Aston needs to be bought by a large carmaker who can give the investment and latest technology input - it has worked for Rolls-Royce, Bentley, Jaguar and Land Rover.

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