Mercedes is set to launch 10 all-new models and 22 revamped models by 2015, headed by the £75k SLC

Mercedes-Benz boss Dieter Zetsche has gone public on an ambitious programme that will launch 10 new and 22 heavily upgraded and/or facelifted models into the five market segments the German manufacturer operates in before the end of 2015.

The expansion strategy is aimed at matching the projected growth rates of homeland rivals Audi and BMW through to the middle of the decade.

Mercedes will retain its traditional core models, such as the C, E and S-classes, and all their current variants, but will significantly extend its reach at the lower end of its line-up. It will also build on its luxury car portfolio to replace the Maybach models that are due to be phased out within the next two years.

Chief among the additional new models Mercedes is exploring is a new Porsche 911 rival, called the SLC. The new sports car is scheduled for launch in 2014 and has a projected price of £75,000. The evocatively styled two-door has been conceived as a joint exercise between Mercedesí regular passenger car department and its performance car division, AMG.

Zetsche indicated that the front-engined sports car will be an addition to the companyís mid-size line-up. This will also include the new fourth-generation C-class due out in 2014 and future incarnations of the C-class estate and C-class coupÈ. A new open-top C-class cabriolet is set to appear in 2015, along with a facelifted version of todayís SLK in 2014.

At the more affordable end of the Mercedes range, the recently introduced B-class MPV and soon-to-be-revealed five-door A-class hatchback will be joined by at least three new models the manufacturer is banking on to attract a younger generation of buyers. They include a four-door saloon replacement for the CLC and a five-door CLC Shooting Brake due to be launched next year. A junior SUV, likely to be called the GLC, is scheduled for introduction in 2014. All of these vehicles will be based on the companyís highly flexible MFA (modular front architecture) platform.

Greg Kable

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16

24 February 2012

Mercedes Benz doesn't have much choice other than to upgrade its product range - and pronto! BMW has stolen a big lead on MB in recent times. Audi needs to watch out too! E

24 February 2012

[quote Autocar]Mercedes-Benz boss Dieter Zetsche has gone public on an ambitious programme that will launch 10 new and 22 heavily upgraded and/or facelifted models into the five market segments the German manufacturer operates in before the end of 2015.[/quote]

We shouldn't be surprised by this, it is only what VW / Audi are doing right now.

 

 

It's all about the twisties........

DKW

24 February 2012

[quote Autocar]an ambitious programme that will launch 10 new and 22 heavily upgraded and/or facelifted models[/quote] I know that's what Audi and BMW are doing, but that is going to cost Mercedes a vast sum of money. If they wish to compete price wise with Audi and BMW, then something is going to have to give to fund this. I assume we will see platforms shared across an increasing number of models, but that won't be enough to cover their development costs.

24 February 2012

DKW - Daimler is presently working on a highly ambitious engineering project, "MRA" (Mercedes Rear-drive Architecture), which consists of 93 "modules", which can be assembled in such a way as to cover every RWD model Stuttgart could wish to build, from an SLK to an SL, from a C-Class to an S-Class Pullman .

24 February 2012

the "GLC"? really? Can't wait to see Ken Livingstone fronting the ad campaign

25 April 2012

[quote freudianskip]

the "GLC"? really? Can't wait to see Ken Livingstone fronting the ad campaign

[/quote]

Very funny! Surely Red Ken will have quite a lot of time from 4 May and can front such an ad campaign.

25 April 2012

Design wise the SLC looks nicer than the SLS. Seen lots of SLS's and they still look like an oddball design, esp from the front. This, from this one artists impression looks better envisioned.

25 April 2012

Dieter gets what Dieter wants. Having seen the new products and planned timescales, it's all very doable. So far in 2012 (in the UK) Mercedes are slightly ahead of their predicted growth target, having chewed significantly into Audi and BMW.

25 April 2012

[quote mx5xm]Design wise the SLC looks nicer than the SLS...[/quote] The pic accompanying the article has an Autocar watermark, so I think it means the pic is an Autocar 'guess' and not Mercedes 'fact'?

25 April 2012

6th[quote 6th.replicant][quote mx5xm]Design wise the SLC looks nicer than the SLS...[/quote] The pic accompanying the article has an Autocar watermark, so I think it means the pic is an Autocar 'guess' and not Mercedes 'fact'?[/quote] I know, hence my original comment. The last line.

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