In future, all Peugeot model names will end in either the digit 1 or 8.

Peugeot has announced a new naming structure for all its cars.

From now on all new Peugeot names will either end with the designation '1' or '8'.

The Peugeot system of using three digit names with a central 0 was introduced in 1929. The first digit has always signified the car's size and the final digit has indicated the generation of vehicle. It was supplemented with the introduction of the 'double zero' models, such as the 3008 and 5008, since 2005, plus the introduction of body style indicators such as 'CC' and 'SW'.

However, Peugeot models will no longer change their number when they are renewed, other than for '7' models to become '8' models.

Peugeot says models that end with an '8' represent "value for money and status", while models than end in a '1' will "distinguish themselves in their segments through dynamic handling and driving enjoyment - qualities that define the Peugeot brand". However, models ending with a '1' will also be "value for money models".

Peugeot says that permanently fixing the numbers will simplify the understanding of the range and assist in establishing it in the minds of international buyers.

 

 

 

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Comments
13

24 May 2012

Autocar:  Peugeot says models that end with an '8' represent "value for money and status", while models than end in a '1' will "distinguish themselves in their segments through dynamic handling and driving enjoyment - qualities that define the Peugeot brand". However, models ending with a '1' will also be "value for money models".

Sorry, none of that makes any sense to me?

8 = Premium (or pretendy premium)

1 = Core models

I think?

 

 

It's all about the twisties........

24 May 2012

TegTypeR wrote:

Autocar:  Peugeot says models that end with an '8' represent "value for money and status", while models than end in a '1' will "distinguish themselves in their segments through dynamic handling and driving enjoyment - qualities that define the Peugeot brand". However, models ending with a '1' will also be "value for money models".

Sorry, none of that makes any sense to me?

8 = Premium (or pretendy premium)

1 = Core models

I think?

It's typical PR guff, Teg, nothing more.  It obviously sounds better to Peugeot than the more honest "we've run out of numbers".


24 May 2012

Nick Rutter wrote:

It's typical PR guff, Teg, nothing more.  It obviously sounds better to Peugeot than the more honest "we've run out of numbers".

I got that Smile  It was just a polite way of saying this is a load of bo lax.

 

 

It's all about the twisties........

24 May 2012

 

... last time I checked, there was a Pug RCZ

so, that stands for what??

maybe, je ne sais quoi non plus.

never, ever trust a horny cow!

24 May 2012

Well, of course that will become the RCZ 1...I think.

24 May 2012

8 = value for money

1 = value for money

 

?

24 May 2012

Ah wait no I get it!

8 = Posh but cheap
1 = Fun but cheap

Erm hold on that makes it an overall trim level?
201 equivalent to 205 Rallye
208 equivalent to 205 Roland Garros

So a 208 Roland Garros is posh but expensively cheap?!

(btw br commands are not working and if you add brackets they and their contents disappear when you edit a post)

24 May 2012

If it doesn't end in a 4, it's not a proper Peugeot. That's my reactionary viewpoint, at least.

24 May 2012

To be honest, I think this new naming / numbering strategy only makes sense to Peugeot...

24 May 2012

'...The first digit has always signified the car's size and the final digit has indicated the generation of vehicle...' (Autocar)

But, of course, Peugeot themselves made a mockery of this notion when the 309 was supplanted by the 306 (if you subscirbe to the 'generation' idea)

just bring back the 504 and be done with it Wink

Take no notice... I'm only here for the biscuits

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