Firm could bring back Talbot name as a new sub-brand

Peugeot is set to bring back the Talbot name as a sub-brand for a range of entry-level cars, according to a French media report.

La Voz de Galicia claims Peugeot is planning two new Talbot-badged models loosely based on models within its existing range, which would be manufactured at sister firm Citroen’s facility in Vigo.

Citroen has recently enjoyed success in bringing back the DS name for a range of more premium cars based on mainstream platforms. Renault also enjoys success with its budget Dacia brand, which is coming to the UK in 2012.

The Talbot name was last used on a road car in 1986 and Peugeot is reportedly keen to use a name already familiar to the motoring public, rather than set up a completely new brand from scratch.

Peugeot hasn’t made an official comment on the reports.

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46

9 July 2010

[quote Autocar]Peugeot is set to bring back the Talbot name as a sub-brand for a range of entry-level cars, according to a French media report.
[/quote]

Why?

9 July 2010

Why?exactly!!!!they would do well to sort out the Peugeot marque first and become a global group with the brands they have.

9 July 2010

Haha! but its way past April 1st?

perhaps they should buy the Lada name to launch premium models under, like Lexus.

9 July 2010

Sub-brand? Entry-level? Georges Roesch (and the Earl of Shrewsbury for that matter) must be turning in their graves...again.

9 July 2010

[To the tune of bad moon rising]

I hear a Talbot coming over the Horizon!

Where has all Japanese design went to?

9 July 2010

Would this be for people who find Peugeot too exciting? Wouldn't they be older folks who remember only too well (with a shudder) the Talbots of the early 80s?

Besides, haven't Kia/Hyundai already got this market sewn up?

9 July 2010

Peugeot bringing back Talbot as a cheapo brand whoopee, unfortunately i'm old enough to remember such cars as the Solara and Tagora although the Sunbeam Lotus was a better memory. Seems as though most major manufacturers seem to think they need a cheapo sub-brand, at some point the market is going to saturate.

9 July 2010

A far cry from the Talbots of the 1930's. I saw a Talbot 105 saloon in the car park at the Harewood Hillclimb last month and it attracted a lot attention. So much, in fact, that people barely noticed the Aston Martin V12 Vantage parked next to it...


9 July 2010

All together now: NNNNNNNNNOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!

9 July 2010

A clever marketing ploy. Once they bring their Talbot models into play they can then point to something worse than a Peugeot

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