JLR reignites rumours of a new baby SUV model after applying to trademark the 'Landy' name
17 January 2014

Jaguar Land Rover has applied to trademark the 
name ‘Landy’, which could be used on a future urban SUV.

The application was made last month 
and is intended to cover everything from vehicles 
and associated accessories to clothing, scale 
models and franchising for vehicle dealerships.

There have been persistent rumours that 
Land Rover is seriously considering building a 
fashionable urban SUV based on the Evoque 
platform and with similar styling to the DC100 concept. 

Officials admitted that such a car was being 
considered but that no business case had been made. 
The arrival of the Mk3 Mini family and the prospect of a new front-wheel-drive BMW X1 and an Audi Q1 crossover could have combined to reignite the Land Rover project.

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Comments
16

21 January 2014
Hilton, "There have been persistent rumours that 
Land Rover is seriously considering building a 
fashionable urban SUV based on the Evoque 
platform...". Just so you're aware. They already do. It's called the "Evoque".

21 January 2014
Take one 2006 Skoda Yeti concept car, stick land rover badges on it, and there you have it, a rip-off.

21 January 2014
Please no, not another rank ugly car on the road. Honestly, has taste and refinement gone right out of the window these days?

21 January 2014
So they are going to recycle the Mondeo platform again and redress it to be what the Evoque was originally intended to be before the bean counters got greedy and went shopping for a lot of leather. Admirable marketing ability to milk - what is techincally an antique now - for all its worth and maximising those profit margins. Shame integrity and innovation goes out of the window hand in hand with it.

21 January 2014
philcUK wrote:
So they are going to recycle the Mondeo platform again and redress it to be what the Evoque was originally intended to be before the bean counters got greedy and went shopping for a lot of leather. Admirable marketing ability to milk - what is techincally an antique now - for all its worth and maximising those profit margins. Shame integrity and innovation goes out of the window hand in hand with it.
The Range Rover Evoque is a heavily modified version of the LR2. Both platforms are loosely based on Ford's EUCD platform. The Evoque is such a technically old car that it's won over 100 awards. Those bean counters have helped create a profitable car which has helped boost JLR profits to £1.6 billion last year.

22 January 2014
JLR's ability to maximise their profits - that's beyond question - but really, the origins of the Evoque remain cloudy - when Autocar itself interviewd the senior engineers on the project during its development it was made pretty clear that the Evoque was as much as 75% unchanged in its running gear from the 1st gen Freelander. That guy (and the story) were swiftly never heard from again and it has since evolved to 'without the Freelander, there could be no Evoque' and then onto being 'loosely based on'. Marketing & PR is such a marvelous thing. especially if you buy into it. You’ll also recall (or perhaps not if you’re choosing to follow the revisionist view of it) that at it’s inception – what today is the Evoque, was designed and developed to be a sub Freelander compact Land Rover product based heavily on the Freelander 1. Two years into the development project it was announced that it was to be rebranded as baby Range Rover. It is ludicrous to suppose that the whole project then went back to the drawing board to start from scratch rather than what actually happened where the changes were almost entirely cosmetic and trim related with the fundamentals remaining as the development work already done.

21 January 2014
would anyone seriously drive a car whose real name is "Landy"? It's one thing referring to your Land Rover as a Landy in certain contexts, but no, not its badge name. And can you imagine how it would get amended in Japan!? Let's hope this is a joke or a deliberate misdirection.

21 January 2014
and as per usual when a JLR piece is done, the negative comments come out, yadda yadda yadda, troll troll troll, why cant you lot, that dont like JLR just not bother and go and post negative stuff about ugly BMW or MB cars, Oh no you wouldn't do that because your too busy creaming yourself over them..... **shakes head**

21 January 2014
It's because I admire Land Rover (always did since a kid) that I hate the idea of them going down the 'yes its ugly but its expensive' route. In ten years we'll look back and wonder what the heck car designers were doing, just we looked back at the seventies clothes fashion in horror! :-)

IAD

22 January 2014
jonboy4969 wrote:
and as per usual when a JLR piece is done, the negative comments come out, yadda yadda yadda, troll troll troll, why cant you lot, that dont like JLR just not bother and go and post negative stuff about ugly BMW or MB cars, Oh no you wouldn't do that because your too busy creaming yourself over them..... **shakes head**
Despite the fact that JLR has posted half year profit of over a one and half billion pounds these trolls still think they know best. It's even coming down to making racist and prejudice comments about Indian business practices. (Hmm. If that's the case I wonder what they will call those western banks and cooperation who literally brought the world to it's knees not so long ago? Or is it just business and the word corruption is left to those with darker skin?) I think for now I will put my faith on Ian Callum and Gerry McGovern as well as the highly experience team of directors they've put together over at JLR. They seem to know what they are doing. See you guys over at the new Jaguar XK special edition section!

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