Dodge Dart launch is key to latest five per cent share increase

Fiat has completed its agreed buy-out of Chrysler, having met performance targets set by the US government.

As a result, Fiat now owns 58.5 per cent of Chrysler, having met its commitment to begin assembly of a vehicle with an unadjusted combined fuel economy of at least 40mpg at a production facility based in the United States.

That car will be the Dodge Dart, a compact four-door saloon, which is based on the Alfa Romeo Giulietta architecture and which will be formally launched at the Detroit motor show next week.

The Giulietta’s Compact Wide architecture has been lengthened and widened to underpin the Dart and has been renamed to Compact US Wide.

The Dart will be built in America at Chrysler’s Belvidere plant – the subject of a $600 million investment - and will be the smallest, most fuel-efficient model in Dodge’s range when it is launched.

Power will come from the choice of three four-cylinder petrol engine options: a Fiat-supplied turbocharged 1.4-litre MultiAir and two new 2.0-litre and 2.4-litre ‘Tigershark’ units, the latter if which gets Fiat’s MultiAir technology.

The new Dart has been inspired by Dodge’s car of the same name from the 1960s, which was also a smaller entry-level model for the brand. Dodge claims the 2013 car “blends Alfa Romeo DNA with Dodge’s passion for performance”.

 

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5 January 2012

[quote Autocar]As a result, Fiat now owns 58.5 per cent of Chrysler, having met its commitment to begin assembly of a vehicle with an unadjusted combined fuel economy of at least 40mpg at a production facility based in the United States.
[/quote]

The 40mpg car is all very well but it has been created because of a government requirement, not a customer need. Lets just hope they have got their figures right and have produced something the customer is actually going to want.

You have to wonder how much this has actually cost (and may still cost) Fiat in real terms.

The concentration on the US market and the Chrysler take over has left them very exposed in Europe and quite a mountain to climb to get them back to where they should (?) be.

 

 

It's all about the twisties........

5 January 2012

“blends Alfa Romeo DNA with Dodge’s passion for performance”. Why does Fiat still employ sales people who make such fatuous remarks?

I just hope the car has a decent powertrain with enough performance and better than Fiat's usual economy. And I also hope that Fiat will now rememebr that it has a European market and that unless it gets some new cars to market here soon we will all have gone elsewhere.

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