Designer of DS4 interior says car cabins need better interfaces

The long model cycles of cars will prevent manufacturers from ever being able to compete with computer giant Apple for cutting-edge in-car technology, according to the man behind the new Citroën DS4’s interior.

Apple is holding talks with the interest of buying McLaren - read more here

Sean Johnson, who also designed the new C4’s interior, said car makers should be more concerned with their core business and there are some consumers who are “not interested” in advanced control systems and functions for the interior.

“We have to find the balance of making interiors not too complicated and easy to use, with better interfaces,” he told Autocar. “But for the automotive industry, it’s hard to keep up with Apple. Technology that may be radical at a car’s launch will be out of date two weeks later.”

Some of Citroën’s recent concepts have had radical interiors, most notably the rainbow-coloured Hypnos, and Johnson said the firm would “continue to innovate”.

“But any innovation needs to be justified,” he said. “Our DS cars are perfect for exploring this. We plan to keep pushing boundaries with DS and a lot is possible. We’re open and will give anything a go.”


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Mercedes C350e Sport
    First Drive
    28 September 2016
    Petrol-electric C-Class is a surprisingly well-priced alternative to a diesel but not the greatest example of the new ‘PHEV’ breed
  • Car review
    23 September 2016
    Aston kicks off its ‘second century plan’ with an all-new turbo V12 grand tourer
  • Ford Ka+ 1.2 Ti-VCT 85
    First Drive
    22 September 2016
    A rounded, refined and well-sorted bargain supermini – once you’re used to the confusing role redefinition imposed on the once-cheeky Ka
  •  Maserati Ghibli Diesel
    First Drive
    22 September 2016
    Maserati releases another range of updates for its range best seller, the Ghibli. We've driven the diesel version, but there's little improvement on before
  • Tipo Front
    First Drive
    21 September 2016
    New Fiat Tipo offers impressive space and practicality for a reasonable price. We try the 1.6 diesel on the demanding roads of North Wales