Despite Jaguar Land Rover's complaints, the Land Wind X7 is going on sale in China next month

The LandWind X7, a much-criticised clone of the Range Rover Evoque, has been revealed in its final production form and will go on sale in China next month.

The new model has been the subject of an intense legal dispute between Jaguar Land Rover and LandWind, with JLR claiming the X7 looks too similar to the Range Rover Evoque, which is already on sale in China.

However, JLR's complaints were dismissed by Chinese authorities earlier this year, leading JLR boss Ralf Speth to claim that car manufacturers were 'powerless' to stop Chinese companies ripping off their designs.

JUNE 2016 UPDATE - JLR BEGINS NEW LEGAL PROCEEDINGS

“China, from my point of view has enough creativity and engineering power to do something on their own and doesn’t have to fall back to the time when copying was of interest,” Speth said, according to Autocar India. However, Speth said there is nothing that manufacturers can do if they have their designs copied by Chinese car companies.

“We can’t do anything. I hope the Chinese customer at the end of the day sees the difference and selects the real product and not a copied one. We hope they generate a self-regulation process so that they can get rid of this kind of copy-paste way of working”, Speth added, pointing out that there is currently no law against the practice.

Range Rover Evoque vs LandWind X7 copycat - which is better? 

The row between LandWind and Land Rover broke out last November, when the covers came off the LandWind at the Guangzhou motor show. At the time of the LandWind X7's reveal, Speth confirmed to Autocar that he would complain to Chinese officials regarding what he considered to be Intellectual Property theft regarding the lookalike LandWind X7.

The LandWind X7 bears a striking resemblance to the Evoque, a locally produced version of which was also unveiled at the Guangzhou motor show in 2014. 

While the authentic local-market Evoque retails for the equivalent of £40,000, the LandWind X7 costs £14,000. The X7 is powered by a 188bhp 2.0-litre turbocharged four-cylinder engine with 184lb ft of torque. It is offered with a choice of either a six-speed manual or eight-speed automatic gearbox.

"The fact that this kind of copying is ongoing in China is very disappointing," said Speth last year. "The simple principal is that it is not something that should happen; the Intellectual Property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.

"As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.

LandWind is a standalone Chinese car maker created as a joint venture between respected Chinese car makers Changan Auto and Jiangling Motors Corporation.

Changan Auto is regarded as one of the top four Chinese car makers, producing two million cars a year and working in other joint ventures with the likes of Ford, PSA Peugeot Citroen and Suzuki.

The firm previously made headlines for selling the LandWind CV9, a car that took clear design inspiration from the Vauxhall Frontera and was briefly sold in Europe, until poor Euro NCAP crash tests forced its withdrawal from sale.

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Comments
57

19 November 2014
The Chinese automakers are becoming more accomplished by the year. I didn't realise the improvements would also manifest in their copying abilities - this is the most shameless one yet!

20 November 2014
I didn't think this was still going on, but clearly it is. The Chinese authorities need to make it possible for foreign manufacturers to have these cheap copies removed from sale.

26 April 2015
androo wrote:
I didn't think this was still going on, but clearly it is. The Chinese authorities need to make it possible for foreign manufacturers to have these cheap copies removed from sale.
They won't because they will always side with the Chinese manufacturer. Apple have tried and failed, Sony, Nokia, Band&Olufsen... the list goes on. Even I have had dealings with the Chinese Authorities with a direct copy of one of my products. No luck! There needs to be greater clout given to the International Patents Office to prosecute the Chinese Authorities and manufacturers doing this. however, it does make you think, if the Chinese can make and sell an 'Evoque' for £14k, why does JLR charge customers over £40,000 for something similar? Is it 3 times better? I had to laugh when I ant to look at the new Disco, and the model I wanted was nearly £65,000, that's Range Rover prices in my eyes.

19 November 2014
How can they get away with it? The chinese automakers are blatantly copying western ones!

19 November 2014
Apparently the Chinese see copying as a sign of respect, if they copy your design its because they like it and it is an honourable thing to do..

20 April 2015
You should've been Robin Thicke's lawyer with logic like that.

20 April 2015
You should've been Robin Thicke's lawyer with logic like that.

19 November 2014
The Chinese Auto industry is notorious for "copies" Toyota, Lexus, Porsche (Cayenne), Mini Cooper, Mitsubishi, Renault (Twizy, Hyundai (ix35) have all been "faithfully" copied................ Nothing new here. If you have ever travelled in a Mitsubishi Outlander copy made by Hover the poor interior quality is immediately felt in the "backside"

Malo Mori Quam Foedari

26 April 2015
RPrior wrote:
The Chinese Auto industry is notorious for "copies" Toyota, Lexus, Porsche (Cayenne), Mini Cooper, Mitsubishi, Renault (Twizy, Hyundai (ix35) have all been "faithfully" copied................ Nothing new here. If you have ever travelled in a Mitsubishi Outlander copy made by Hover the poor interior quality is immediately felt in the "backside"
They're made in Bulgaria alongside Great Wall now. Coming to a dealer near you in the UK. The local police use Hovers, and the Great Wall Yaris copy. However, the Hovers have a tendency to roll over on city corners at speed. 3 in the last month. The police are still using them because noone was killed in the audience. I think that is testament to Bulgarian character and build rather than the Hover's!

19 November 2014
...Mike and Bernie Winters were on the bill. When the curtain went up Mike did a few agonising minutes alone before an unresponsive audience. Then Bernie came on and a loud Glaswegian was heard to heckle "Och no! There's two of them!" That's how I feel about this, though the audience for the Evoque is, unaccountably, far from unresponsive.

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