A new, smaller Bentley is under consideration for the end of the decade, alongside a £300,000 Rolls-Royce Phantom rival

Bentley will broaden its range with a fifth showroom model by the end of the decade, which will be built at the firm’s Crewe UK headquarters, take the firm in a fresh direction and guarantee long-term sales growth.

Speaking at the Geneva motor show, Bentley Sales and Marketing boss Kevin Rose told Autocar that the car was planned for 2019 at the earliest, after the launch of the Bentley SUV and next-generation Continental GT and Flying Spur. “It’s hard to be certain what the market will demand that far into the future,” Rose said. “At the moment, our line of thinking is for a smaller car. But smaller doesn’t necessarily mean cheaper.”

“The twin pillars of the Bentley brand are performance and luxuriousness,” Rose went on. “Any car that offers something unique, with both of those bases well covered, is on the table. But we would never try to copy a Ferrari or a Porsche.”

A cheaper entry-level Bentley, undercutting the current Continental GT without straying below the £100,000 marker, is being considered, as is something even more expensive than the current Mulsanne, potentially giving the firm a £300,000 alternative to a Rolls-Royce Phantom. But the former would have much greater sales potential.

“The most important thing for us is to do something genuinely new within our market niche,” said Rose.

Our Verdict

Bentley Continental GT
The Bentley Continental GT is now available as a W12 or a V8

Full of character and still able to impress, particularly as a V8

Join the debate

Comments
3

5 March 2014
I presume this new small car will be a rival to the 5-Series, considering the Continental range is a S-Class/7-Series rival? As for a larger car to rival the Phantom, that's what the Mulsanne is.

5 March 2014
I presume what they mean is a 5 series / A6 / E-Class sized car with a 7 series / A8 / S-Class sized price tag. Expect 8 cylinder engines only, and possibly hybrids at that stage.

24 April 2014
Actually, Mr Rose, the twin pillars of the Bentley brand are more likely to be performance and luxury, as there is no such word as luxuriousness. Probably just got lost in the German translation somewhere along the linearinessnousness.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    2 May 2016
    There's lots of work yet to be done, but the Aston Martin DB11's hardware has been signed-off. To experience it, we've driven a prototype
  • First Drive
    1 May 2016
    If you like Minis, going quickly and basking in the sun, then you're in luck; we've driven Mini's new John Cooper Works Convertible on foreign roads
  • Lotus Elise Cup 250
    First Drive
    29 April 2016
    The fastest, most track-focused and most expensive Elise ever made. It's simple, raw and immersive
  • Porsche 911 Targa 4S
    First Drive
    27 April 2016
    Slick looks, open-top fun and 911 handling sound brilliant, but the Targa has historically trailed the Coupé. How does the new model fare on UK roads?
  • Jaguar F-Pace 2.0d
    First Drive
    26 April 2016
    Jaguar's debut SUV wowed us abroad, but does it still impress as much here on the UK's roads?