The Seat Ateca and Cupra Ateca have been pulled from the UK market after 10 and eight years on sale respectively.
The SUV siblings are now available from stock only, with no immediate replacement for either on the cards.
A spokesperson for Seat and Cupra said the move “reflects local market decisions and ensures alignment with Seat’s evolving range”.
The Ateca remains available elsewhere in the world, including its home market of Spain, albeit in only one trim level.
In the UK, its position in the Cupra line-up has already been filled by the rakish Formentor and the larger Terramar.
Seat, meanwhile, is repositioning itself as an affordable mobility brand, having recently refreshed the smaller Arona crossover and Ibiza supermini.
The spokesperson said “further updates” regarding the Ateca will be communicated “in due course”, adding: “The entire Seat range will be renewed with electrified options by 2028, starting with mild-hybrid versions of the Ibiza and Arona in 2027, followed by a full-hybrid powertrain for the Seat Leon in 2028, and further updates to the Leon and Leon Sportstourer [estate] in 2029.”
The Ateca is notable for its omission from that list, suggesting that the end for the once-big-selling SUV is nigh.
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Affordable Mobility Brand does that mean that SEAT has replaced Skoda at the bottom of the VW/Audi model range
I always put Seat below Skoda.
Bought an Ateca in 2016 not long after launch. It was a great car but more signs of cost cutting than other VW group products at the time. Bought a 1.4tsi which had cylinder deactivation. Might be wrong on this but if it wasn't the 1st VW group car with this engine, it was certainly one of the first. Ended up being a relatively cheap car to run over the 3yr we had it. Replaced it with a Karoq which despite being almost the same car, was a big leap in build quality ( a bigger leap than the Q3 at the time too ).
Where I think Seat went wrong was when they changed the models after the 1.5tsi was introduced. They did away with options, you couldn;t even buy packs. If you wanted a certain piece of equipment, you were forced in to buying a different model grade which came with stuff I didn't want. Good car but I think their change in marketing strategy killed it. From being such a popular car, it ended up a low seller.
Totally Agree. Seat was coming good with the Leon mk3 Ibiza Ateca and Arona but was never allowed to shine. Making sure it was less desirable to maintain the hierarchy within the group was the priority. Removing desirable options. Stopping them having the best engines. Not allowing them to make a Cupra Ibiza. However they are allowed to build Audis in their Spanish factory so nothing wrong with their build quality.