Volvo’s R-Design range of styling and trim upgrades is extended to the V40 hatchback
27 September 2012

Volvo has launched a new R-Design version of its V40 hatchback at the Paris motor show, with both exterior and interior trim upgrades. Exterior styling changes over the standard V40 contribute to a more aggressive overall appearance, including a re-framed lower grille design and new five-spoke diamond cut wheels available in 17 or 18-inch diameters.

At the rear, the R-Design edition is distinguished by twin exhaust tailpipes and a central diffuser section. Six exterior colour choices are available, including the show car’s ‘Rebel Blue’ paintwork.

Inside, the new model also gains a unique steering wheel, gearlever, handbrake and pedals. The seats, available in either full leather or black Nubuck textile and leather, carry blue embroidered R-Design logos. A series of aluminium inlays offset the predominantly black interior colour scheme, whilst the V40’s interactive dashboard mode layouts are highlighted in blue for this model.

The R-Design trim is available for all V40 engine options, starting from the 113bhp D2 diesel and ranging to the 251bhp turbocharged T5 petrol unit. As with the standard V40, two chassis options are available, the standard ‘Dynamic’ spec or the optional ‘Sport’ with a lower ride height and firmer dampers.

Our Verdict

Volvo V40

Volvo tilts at the hatchback elite and aims to woo business drivers, but the Mercedes A-Class and rivals from Audi and BMW are firmly entrenched at the premium end of the segment

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Volvo forecasts around 10 per cent of V40 buyers will specify the R-Design version. Vice President of Product Strategy Lex Kerssemakers suggests that the model will appeal to younger buyers. He said: "Previous R-Design models have played an important role for increasing our sales and for lowering the age of our customer base. We believe that the new V40 R-Design will give this trend another boost."

James Taylor

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Comments
10

Myk

12 September 2012

A 251bhp T5 sounds nice.  Does this mean that we'll be getting the T5 over here, as the range only extends up to the 180bhp T4 at present?

12 September 2012

What do they mean by "younger drivers"?  I couldn't really aford something like this until close to my thirties at that point all my money went on a house.  Now in my forties I couldn't justify spending money on this and would rather buy a 12 month old secondhand!  Maybe when I'm nearly fifty!  Is that still young?

12 September 2012

I think they mean younger drivers like myself. I'm 24 and drive a C30 R-Design. I love the look of the V40 R-Design! I bought my R-Design when it was 12 months old and really enjoy it. Before you ask, no Mummy and Daddy did not buy it for me, just my hard earned cash!

12 September 2012

Walking wrote:

What do they mean by "younger drivers"?  I couldn't really aford something like this until close to my thirties at that point all my money went on a house.  Now in my forties I couldn't justify spending money on this and would rather buy a 12 month old secondhand!  Maybe when I'm nearly fifty!  Is that still young?

LOL I cant remember exactly but I think Volvo had the highest average age of buyer next to Cadillac - about 55 so you are still YOUNG at 50 mate !! bet you dont go for the blue rebel though !! lol

 

what's life without imagination

12 September 2012

Walking wrote:

What do they mean by "younger drivers"?  I couldn't really aford something like this until close to my thirties at that point all my money went on a house.  Now in my forties I couldn't justify spending money on this and would rather buy a 12 month old secondhand!  Maybe when I'm nearly fifty!  Is that still young?

This Volvo will be no more expensive than the equivalent Golf, and probably cheaper than an A3 or 1 series, whilst looking a lot better than all of them, being just as well built and with a better standard spec, its also the safest car ever tested by EuroNcap in this category, and guess what, its as much fun to drive than most of its competion and a lot better than some, without resorting to rockhard suspension.

Times are changing, as are Volvo, the top of the range T5 model is the Focus ST Ford wish they could have made, instead of the current frankly ugly one they have.  

Yes I drive a Volvo, but not because I have to, but because I want to.  I have had my fill of hot hatches, and the current range of German offerings are IMO overrated, over popular and over expensive.  

 For those that havent seen a V40, take a trip to your local Volvo dealer, you might be surprised at how good it actually is.

12 September 2012

I used to love Volvos, but since the 760 and the 780 (not released over here) it has been downhill. Whilst the 264 was the very pinnacle, the 760 oozed refined style. 

13 September 2012

Volvo's been short of a tasty car for ages.

Peter Cavellini.

13 September 2012

Well I think this V40 has some great styling. Volvo has come forward in leaps and bounds in the past ten years with regards to automotive design.

www.KOOOLcr.com

 

13 September 2012

kcrally wrote:

Volvo has come forward in leaps and bounds in the past ten years with regards to automotive design.

Totally agree... my fleet manager is nagging me to get a C-Class / A4 / 3 soon, but an S60 is so much more different and the D5 has great figures (230bhp with polestar, plus still only 119 CO2s). Cheapest leasing rates by a country-mile at the moment too

13 September 2012

Volvo have a great line up of cars at present and this version of the V40 only strengthens that.This is one of the more interesting cars in the class imo.

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Our Verdict

Volvo V40

Volvo tilts at the hatchback elite and aims to woo business drivers, but the Mercedes A-Class and rivals from Audi and BMW are firmly entrenched at the premium end of the segment

Find an Autocar car review

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