Aston Martin is eyeing an ambitious hike in production to 10,000 cars a year after its spin-off from Ford this spring. The number is in Aston’s future business plan, according to well-placed sources, and is being targeted for 2010 — just three years after a new owner takes control.
Critically, the figure is said to be a personal target of Aston boss Ulrich Bez, who has already taken Aston from 1500 cars in 2001 to 7000 last year, and will put Aston on a par with Bentley. The 7000 figure has been achieved, to plan, in the seven years since Bez assumed the chief executive’s position in 2000.
Company officials refuse to discuss the new production plan while Ford is mulling bids for the company, but well-placed industry sources confirm the figure as Aston’s next corporate goal.
“It’s been talked about for a while and discussions have been on-going about how to achieve it. The engineers have the ideas, but until a new owner is found, the plans are on hold,” said the source.
The major challenge for Aston is how to achieve 10,000 units at the new factory in Gaydon, which is already stretched close to its maximum 7000 unit capacity. Production of the DB9 was 2500 last year and the V8 Vantage 4200 units. The 300 balance was Vanquish flagship coupes built at Newport Pagnell, Aston’s old HQ.