Customer feedback to two-seat sports car concept has been encouraging, says Bentley boss, with a few minor changes planned
Matt Burt
20 April 2015

Bentley will tweak the styling of its EXP 10 Speed 6 should the concept ever make production, according to company boss Wolfgang Dürheimer.

The Crewe-based manufacturer showed off the two-seater to a Chinese audience at today’s Shanghai motor show as part of the company’s efforts to build a database of customer opinion about the vehicle.

The car has already been displayed at the Geneva and New York motor shows and will visit the Middle East on its way back to the UK from China.

“The car needs to go through all challenging criteria in order to get to a final evaluation of whether we make it or don’t make it,” Dürheimer told Autocar.

“After the summer we will have a solid database from all major markets around the world, detailing how the car is perceived, how its styling connects or disconnects to our major target group and what price and volume potential is behind it. Then we can start to build up our business case for the car.”

Dürheimer said he’d been pleased at the initial reaction given that the car represents a dramatic diversion from the current Bentley model line-up.

“What we already received as a clear indication after Geneva, the message was ‘don’t change anything, just do it’.

“There are only little tweaks that need to be done. Our present intention is to make the front section look a little bit faster. The grille will not be as upright, it will be a little bit more laid down.

“We will probably look again at the headlight configuration. They look a little bit awkward from different angles. For a Bentley face, circular shaped headlights are what our customers like. This type of headlight you find in the Mulsanne and in the forthcoming SUV, and our customers say this is what we like from Bentley.”

Dürheimer said Bentley would continue to test reaction to new models in public in a similar way to which it has done with the EXP 9F – the forerunner to the Bentayga SUV – and EXP 10 Speed 6, but not for successors to its established model range.

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Comments
3

20 April 2015
Agree with Bentley that the lights need tweaking.

20 April 2015
is that a bentley vantage???

wmb

21 April 2015
I still do not understand why the leaders at Bentley and VW are so intent on growing this brand, but these same leaders sit back and let Bugatti gesture on with just ONE model line. It seem s that their letting this little brand become too big and allowing Bugatti remain too small! Couldn't they have detuned the W16 from the Veyron (or, since the Veyron's replacement will be getting a more powerful engine, use the out going car's power plant) and place it in this new Bentley model for Bugatti?! Then they'd have a rear wheel drive compliment to the Veyron replacement, one that they could make into a true convertible (and if they pull a page from the Continental's play book, use that platform to spawn a sedan), as opposed to a 'T' top. I just seems that their missing a great opportunity in utilizing the Bugatti brand while the market is good for ultra luxury marks. Who truely knows when the next major market down turn will be and who will be affected. By then it maybe too late to do more with the Bug brand!

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