Bentley EXP 10 Speed 6 concept
The Crewe-based manufacturer showed off the two-seater to a Chinese audience at today’s Shanghai motor show as part of the company’s efforts to build a database of customer opinion about the vehicle.
The car has already been displayed at the Geneva and New York motor shows and will visit the Middle East on its way back to the UK from China.
“The car needs to go through all challenging criteria in order to get to a final evaluation of whether we make it or don’t make it,” Dürheimer told Autocar.
“After the summer we will have a solid database from all major markets around the world, detailing how the car is perceived, how its styling connects or disconnects to our major target group and what price and volume potential is behind it. Then we can start to build up our business case for the car.”
Dürheimer said he’d been pleased at the initial reaction given that the car represents a dramatic diversion from the current Bentley model line-up.
“What we already received as a clear indication after Geneva, the message was ‘don’t change anything, just do it’.
“There are only little tweaks that need to be done. Our present intention is to make the front section look a little bit faster. The grille will not be as upright, it will be a little bit more laid down.
“We will probably look again at the headlight configuration. They look a little bit awkward from different angles. For a Bentley face, circular shaped headlights are what our customers like. This type of headlight you find in the Mulsanne and in the forthcoming SUV, and our customers say this is what we like from Bentley.”
Dürheimer said Bentley would continue to test reaction to new models in public in a similar way to which it has done with the EXP 9F – the forerunner to the Bentayga SUV – and EXP 10 Speed 6, but not for successors to its established model range.
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