Thu
Nov 05 2009

What next for Opel and Vauxhall?

Julian Rendell
I reckon we might be very surprised at the speed and depth at which General Motors gets going on the restructuring of Vauxhall/Opel after yesterday’s welcome decision to hold on to its European business.

From what I’m hearing, the project will be handed over to GM in the US and be overseen by CEO Fritz Henderson.



One of Henderson’s priorities is to find a new faces to replace Carl-Peter Forster and other directors at GME. It’s reckoned that the sell-off process exposed the GME board and the Henderson strategy is likely to include a major cull of suits similar to the one that cleared out the Detroit boardroom.

A possible successor is Eric Stevens, GM’s manufacturing boss, although there is a remote possibility that an outsider might get the job.

This will mark a significant shift of power to the US and one that some insiders reckons will also tilt the balance in favour of Vauxhall and the UK inside GME rather than Opel and Germany.

For all its posturing, Opel has been a worse performer in terms of sales than Vauxhall, a balance not reflected in the allocation of boardroom power and resources.

The workforce are going to share plenty of pain, too — with Germany tipped to feel the full force.

GM’s plants in Bochum and Eisenach are said to be running at 50 per cent capacity utilisation, and are both earmarked for closure alongside Antwerp in Belgium. Although some staff could be transferred to a beefed-up Russelsheim factory in Germany, there will also likely be a big shake-up of HQ jobs in Germany.

GM is said to be bracing itself for a backlash from the work’s council, but the feeling is that the balance of power lies with GM, now that Angela Merkel has been re-elected German premiere.

It’ll be fascinating to see how this piece of power politics plays out, because Henderson and Merkel spoke just hours before the Magna deal was done on the eve of the German elections.

That surprised many inside GME who were preparing to announce RHJ International as the successful bidder. That’s why the press conference to announce the buyout was inexplicably delayed an hour – to cope with the late change.

Once Henderson has got GME restructured by the end of next year, he’s tipped for retirement, and control of the new company likely to be handed over to GM International Operations.

That will put Vauxhall/Opel under the umbrella of Nick Reilly, one of the most senior Brits in the car industry and now running all of GM business outside Europe and NA.

Reilly is great guy and can be relied upon to nurture GME in future. Things are looking up.

GM are also betting that the £2.1 billion needed to re-capitalise GME will still come flowing in from the British, Spanish, Polish and German governments.

Thanks to improving finances of GME, that sum has come down from the £3.2bn originally quoted.

Increased confidence in GM’s ability to recover also means that the US government has cleared £1.5bn from its TARP rescue fund to go overseas and pay off a bridging loan from the German government, possibly as soon as the end of November.

Finally, it looks like Ellesmere Port is poised to move to three-shift operation. It’s unlikely to mean more jobs, but a clever internal re-organisation to get more output from the same headcount.

That only makes sense if another product is added in. Could that be the range-extender hybrid Vauxhall and Opel Ampera?

While the sell-off saga has been in full swing that project has been on ice. What a fitting reward for all the hard work of the patient workforce at Luton and Ellesmere Port.

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About Julian Rendell

The man with the legendary contacts book. Once went 'under the wire' to scoop a secret Honda; also navigated a Fiat 127 in a road rally. Says the latter was only marginally more risky.

Comments

optimal_909 November 5, 2009 10:06 AM

"For all its posturing, Opel has been a worse performer in terms of sales than Vauxhall, a balance not reflected in the allocation of boardroom power and resources."

Well, up to August and year on year (in Europe), Opel was down by 10.6%, while Vauxhall 31,5%...

Old Toad November 5, 2009 10:13 AM

Well the weakness of the pound may well work for us. Lets hope we just have voluntary redundancies in the UK

richardhead November 5, 2009 11:17 AM

hot tip Julian, given your skill for spinning fairy tales you ought to get your CV in quick for the vacant £100k+ Prime Minister's spin officer position, vacated recently by the disgraced Damian MacBride.

Let's deal with facts rather than your house-style, get the facts to fit the editorially decreed narrative.

1. Fritz Henderson, GM's CEO, was for the Magna sale. I don't know where you get your scoop 'insider' BS from, but Henderson's support of the Magna deal has been in the public domain for some time.

2. the person who stopped the Magna deal was not GM's executive boss, Henderson, but the Obama/US Car Czar appointed GM Board Chairman, Whitacre, the non-car guy, Texan telecoms industry man.

3. "For all its posturing, Opel has been a worse performer in terms of sales than Vauxhall, a balance not reflected in the allocation of boardroom power and resources."

- do you look at the facts before you make such ridiculous statements? You mush have a thick skin for being taken to task. UK October sales out today show Vauxhall falling further behind the market average: down half a percent against a market up 32%(down 23% YTD compared to down 12% for the total market).

Vauxhall's UK market share has fallen from 14% to 11% in the last year alone. It's in danger of being overtaken by Hyundai/Kia within 12 mths at the current rate of decline, for 2nd place behind Ford in the UK market. Opel conversely is piling(was till yesterday's news, which will kill it) on sales in its main home marrket: up 60% in Oct. and 35% YTD, both well ahead of the overall German market. Opel had being doing well too in the rest of Europe as shown by its sales being up ~10-15%% in September(ACEA figs.), whilst Vauxhall was down 4% in the UK. So that's that nonsense dealt with.

4. GM's Board, i.e. Whitacre, and his gofer John Smith thought/think that the €4bn offered to Magna to fund Opel will also be available to them, as Neelie Kroes, the witch at the EU Commission, got the German Govt. to state that any state funding would be available to all bidders including GM, even it should hold on to Opel. They were wrong, Kroes has no power to force a member state's govt. to give state subsidies. This was confirmed yesterday by some underling in the Competiton Commissioner's office. Oh dear, looks like Whitacre, the clown Smith and GM in Detroit blew it - thinking they could force the German Govt., i.e. German taxpayers, to fork over billions of euros to pay for 10,000+ Germans to lose their jobs. What total jerks! This means the clown Smith will now have to find the money within GM to fund the redundancy packages etc., repay the bridging loan, repay the forgone holiday money, forgo the €500m promised by the Opel workforce to Magna in return for voting rights..., which means billions of dollars from the busted US taxpayer, the owner of GM. Excellent! These clown have the potential to work on Wall Street with such muppetry skills.

5. "GM are also betting that the £2.1 billion needed to re-capitalise GME will still come flowing in from the British, Spanish, Polish and German governments.

Thanks to improving finances of GME, that sum has come down from the £3.2bn originally quoted."

- more nonsense Mr Rendell. First see point 4 above as to why the €3bn German taxpayer dough will NOT be forthcoming, and the reason the figure for GM to restructure Opel is less than that needed by Magna and any other bidders like RHJI, is simply because they will not have to pay licence fees for intellectual property rights. Magna would have had to fork over to GM hundreds of billions of euros in total for each car made effectively under a GM licence. As GM is keeping the company itself no finance figure required for this cash component. Dear God, is this really meant to be taken as a serious piece of journalism? I ask straight, not rhetorically.

5. "Finally, it looks like Ellesmere Port is poised to move to three-shift operation. It’s unlikely to mean more jobs, but a clever internal re-organisation to get more output from the same headcount.

That only makes sense if another product is added in. Could that be the range-extender hybrid Vauxhall and Opel Ampera?"

- now this is just getting silly. Why would Ellesmere Port go to three-shift working for a product that hasn't even been launched in the States? It's not expected before end 2010/early 2011 in the US and 2012 in Europe. Talk is of exporting early production from the sole US build point to Europe to begin with. So why would a plant have reason to expand its capacity for a product it will not see for a minimum of two years, possibly as much as four years hence? Come on!

6. "And they all lived happily ever after. The End. - T.Woodley, Autocar,....

caddy06 November 5, 2009 11:30 AM

It would seem that GM have decided to take a high risk but calculated gamble in Europe in the hope of finally doing what Ford did some time ago in Europe.

With the Insignai and Astra fully launched in Europe the GME cashflow should now improve substantially. Also, importantly the Buick and Chevy derivatives have also been launched in the vital China/US markets.

So GM could probably now survive say 6 months of labour troubles in the key Rusellheim design centre without too much pain.

They must be gambling that, in the end , Merkel will have to offer GME the same funding as she committed to Magna or risk breaking EU law. Similarlry for the union concessions.

THe big problem in GErmany/Span and Belgium is that redundancy is so expensive that no ongoing low margin business like carmaking can afford it. So you either get government loans or put he local plant company into bankruptcy.

From all the press reports it sounds as iff GM is willing to use plan A or B as needed.

Possibly they have concluded that aside from the design and engine operations GME could live without Germany with Astra production in the UK and Corsa in Spain on three shifts. That leaves the Insginia which , maybe , could be built alongside the Buick LAcrosse in Michigan if things got really desperate.

Straff November 5, 2009 11:45 AM

I don't read the forums to look at your abusive crap Mr *** Head. If you want to write stuff like this please go and sign up to the ones on OK or HELLO

richardhead November 5, 2009 11:58 AM

'Straff' person, are you J.Rendell's mum? Cos if you're not I'm sure Mr Rendell's big enough and ugly enough to look after himself. As to 'abusive' that's a subjective opinion, of yours. I'm sure the 10,000 workers about to be given the heave-ho would rather verbal brickbats than their P45s. This is serious sh*t not a game for liver lilied fainthearts. As to 'crap' engage my points. If they are wrong, inaccurate, reply with you better knowledge. If you can't, don't we can all draw the conclusion that the truth hurts. So grow up 'straff' and debate or save the lame 'crap' crap-flinging for the chidren's playground.

richardhead November 5, 2009 12:12 PM

"They must be gambling that, in the end , Merkel will have to offer GME the same funding as she committed to Magna or risk breaking EU law. Similarlry for the union concessions."

- yes, they were gambling, and they gambled wrong, being the putzs they are:

"Die EU bestand darauf, dass die Bundesregierung ihre Hilfen nicht an den Erhalt von Arbeitsplätzen in Deutschland binden kann. Kommissionssprecher Jonathan Todd machte aber eines klar: Deutsche Hilfen für die Opel-Sanierung sind eine Entscheidung der Regierung in Berlin. „Die Kommission kann Staaten nicht zwingen, Beihilfe zu geben. Das ist nicht unsere Rolle“, sagte Todd heute."

www.wiwo.de/.../2

- google 'Jonathan Todd, EU Commission, Opel GM' if this short passage of German above, taken from yesterday's 'WirtschaftsWoche', doesn't make crystal clear that the EU apparatchiks have no power to force Germany to give the money promised to Magna to GM. Capiche?

So that's that 'gamble' f*cked. Way to go GM. As to the union concessions, are you crazy? Do you think the EU or anyone else can force a body to give concessions to a company that wants to cut as many as 40% of its membership(10,000 of 25,000) and if it doesn't get its way threatens to immediately send the company into bankruptcy procedure? You must either be very, very young, unwise to the real nature of life yet, or incredibly sheltered from the harshness of real life in whatever you do to earn a crust.

The unions, workers representatives have demanded the forgone holiday money back immediately. The negotiated €0.5bn savings with Magna for a 10% company share are naturally null and void. Christ.

Chris576 November 5, 2009 12:24 PM

The car industry should be about making cars, not guaranteeing jobs. It's not good news in the least that General Motors is keeping GM Europe. It means more crap cars, designed on a "that'll do" basis, taking up markets that should be going to someone with some design flair and a wish to produce quality products. All GM have done is shown us all what a devious bunch they are. Do you seriously think they're going to treat customers any better than they've treated governments or Magna?

jackjflash November 5, 2009 1:13 PM

GM definitely needs to shrink their foot print in Germany, seems like the Germans don’t really want to work with/for them anyway.

Jaydub November 5, 2009 2:41 PM

There must be a sensible reason for GM pulling out of the Magna deal, maybe the handover was giving away too much for GM to swallow...

The long and the short of it is that GM will still be in europe and with the current product range the only way is up although I think the German market is likely to be difficult should there be mass redundancies over there.

Unfortunately it's a dog eat dog world and the more pain in Germany will mean less pain elsewhere.

I hope Vauxhall/Opel strives as finally the Corsa, Astra and Insignia have made it to the top of the pile for competitiveness, these model's successes can only secure jobs for the whole of europe if all this shaking up is managed properly.

fuzzybear November 5, 2009 6:27 PM

Quote

Chris576 November 5, 2009 12:24 PM

""The car industry should be about making cars, not guaranteeing jobs. It's not good news in the least that General Motors is keeping GM Europe. It means more crap cars, designed on a "that'll do" basis ""

I disagree. I think other than having a rather incompetent upper echelon- they make some very accomplished products in pretty much every territory.  Their better product lineup is substantially better  than most Italian or French brands arguably provide and more varied. They are well enough made for me to think of them comparably to Toyota, while being more interesting. With a little influence from HSV Holden there's an extended VXR range, which I think has been a really good addition.Their newest model- the Astra is better sorted than the newest Renault Megane- They look relatively similar on the outside, but looking at the interior you can see alot more thought and attention has gone into the Astra and I think more thought went into the mechanicals too, the rear suspension for example compared to the Megane- so I really don't think they do have a *that'll do* attitude.

Klaaz November 5, 2009 9:07 PM

richardhead: your language may be a bit strong for some, but at least you make sense with your facts. Julian Rendell should take notice of facts and figures, in stead of writing this dumb blog entry that smells too much of let's-stick-it-to-the-germans.

roadtester November 5, 2009 9:27 PM

JR is correct - while Vauxhall sales have been soft this year, the UK, not Germany, has been GM's biggest national market in Europe for a few years now.

I suspect JR's assssment is pretty accurate too. Forster will have to go - he sticks up for the German ops, rather than taking a GM view; always has.

The German unions are playing into GM's hands by threatening strikes and the withdrawal of concessions made under the poposed Magna deal. The German side need to accept that it's their turn to feel the pain - the UK has already given up the main Luton plant. They should be happy to be holding onto most of the development jobs even if their factories close.

roadtester November 5, 2009 9:28 PM

PS - welcome back dickhead/horse or whatever you're calling yourself these days.

richardhead November 5, 2009 9:45 PM

'Klaaz', thanks mate - appreciated.

roadtester November 5, 2009 10:43 PM

Hmmm - richardhead aka horse has a mate? Seems a bit unlikely to me...

Klaaz November 6, 2009 7:58 AM

Roadtester: "The German side need to accept that it's their turn to feel the pain - the UK has already given up the main Luton plant."

Their "turn" to feel the pain? UK has "given up" Luton? Get over yourselves! This is business we are talking about, not a school's playground. UK factories still are at risk. For example because of the fact that Britain has decided not to join the Euro-countries, currency exchange risks exists. And don't forget: it was Germany that saved Opel/Vauxhall's bacon when they provided the 1.5 billion euro's at the beginning of this year. Relations maybe strained now, but GM will recognize that it was Germany that took decisive action. Not the UK. Not Poland. Not Spain. Then there is the balance of power at Opel/Vauxhall, which is in Germany, not the UK.

There is a real possibility that any aid that will now be offered to GM will be treated suspiciously by the other GM-nations. After what happened, Germany couldn't be blamed for complaining to the EU about any offer that is being made. Every bit of state aid in this situation will disadvantage the other nations. This could drag on forever.

In the meantime, GM could very well let Opel/Vauxhall go through a bankruptcy process. Then all bets are off.

Don't count your chickens yet, the Germans have a nack for winning ate the last possible moment.....

miecio November 6, 2009 9:40 AM

Don't you realise that Opel is a core of GM interests in Europe? Not Vauxhall! Vauxhalls are just re-branded Opels. All of most important cars for GME (Corsa, Astra, Insignia) are assembled in Germany,while in Britain it's just Astra. GM's engine factories and desing centres are also located in Germany. Do you really think that GM is going to abandon Germany in favour of Britain?

richardhead November 6, 2009 9:47 AM

looks like someone in the UK media's broken ranks, grown a pair and truth-spoken on the GM/Opel story. good read:

http://tinyurl.com/yhyzm7z

roadtester November 6, 2009 10:14 AM

@dickhead - I suspect that given the ugly anti-Americanism and obstructionism of Mr Franz and his colleagues, GM will now be only too pleased to reduce its footprint in Germany.

The German government broke every rule in the EU competition book by trying to buy protection for German jobs that on any sensible commercial basis should have been cut before UK, Polish or Spanish jobs. There was never any chance it was going to succeed - it was always going to be blocked by the EU or fail because it favoured less efficient plants. The Magna deal was a hopeless package that succeeded in its only purpose - to park the Opel problem for the duration of the German election campaign.

Perhaps the most revealing aspect of the whole thing is the distinct lack of disappointment shown by Magna at the loss of the great industrial prize that is Opel.

optimal_909 November 6, 2009 10:47 AM

@roadtester

Pleased to reduce?

On one hand Germany assures 25+% of all GM sales. On the other hand Rüsselheim is quite important for them.

optimal_909 November 6, 2009 10:48 AM

Sorry, "25+% of all GM sales in Europe".

roadtester November 6, 2009 11:51 AM

@optimal_909

You are simply wrong.

GM sales in Europe 2008 = 2.039m

GM sales in the UK 2008 = 383.7t (18.8% of total)

GM sales in Germany 2008 = 299.7t (14.7% of total)

Source:

www.gm.com/.../GM_factandfigures_2009_low.pdf

richardhead November 6, 2009 12:29 PM

@optimal, you are right. pay no attention to the poster saying you are wrong. That poster is a notorious rabid German hater, who in other jurisdictions would be locked up for his hate crimes. The figures for 2009 year to date are:

Opel sales in Germany(Jan-Oct 200): 299,000

Vauxhall sales in UK(Jan-Oct 2009): 207,000

roadtester November 6, 2009 9:03 PM

Well I see that Mr Forster has stepped down as CEO of GME - inevitable really.

Looks like JR is more or less spot on.

roadtester November 6, 2009 9:35 PM

BTW horse/dickhead.

You never did tell us what car you drive. Go on, what is it?

jackjflash November 7, 2009 3:01 PM

Horse&Cart, ObamaBeach, RichardHead, goes by JohnnyBimmer on other websites so I surmise he is a BMW owner. He has been conspicuously absent from this site until the Opel/GM news broke and I suspect that pushed him over the edge again. He just can't help himself, he was abusive to a forum member and his current nomenclature; "RichardHead" has been banned so look for him under a new moniker in the future because he will be back.

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