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Porsche sales 'could grow 50%'
03 August 2009
Porsche's worldwide sales could expand by as much as 50 per cent in the medium term, propelled by the launch of 'several' new models, VW Audi chief Dr Martin Winterkorn has told Autocar in an exclusive interview on a brief visit to Britain.
Winterkorn, recently victorious in a boardroom battle for control of Porsche, was in the UK briefly at the weekend to test and sign off a series of production prototypes about to hit the market.
Winterkorn told Autocar that he believes there is no reason why Porsche volume should not rise from the current high of 100,000 cars a year to 150,000, once global car demand has 'normalised'.
The expansion will have no detrimental effect on Porsche's perceived exclusivity in Europe, Winterkorn believes, as demand in emerging markets, principally in China, will take 'all of the new volume, and maybe more'.
Steve Cropley
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