Just driven the new Mazda3 MPS and was surprised to hear how many options it will get in the UK. Which is precisely none.
There are four colours - silver, black, red and white - all the same price. The interior is half leather and the sat nav (with one of the smallest screens I've seen in a car) is standard.
Then there is a terrific 10-speaker Bose stereo, 18” alloys, Bluetooth, iPod connector, bi-xenon headlights, tyre pressure monitoring system, parking sensors, blind spot monitors - all included. Limited slip differential is thrown in with the hardware.
Speaking to a representative from Mazda he explained the long and exhaustive discussions on what should and shouldn't be thrown in, and what, if anything should be charged for. It's a particularly difficult balance between price and spec, he said, and ultimately can end in two very different cars depending on the outcome of those meetings.