From £56,325
Superb driveline, excellent refinement, but awful brake feel

Our Verdict

BMW 7 Series
The BMW 7 Series features a new platform and entirely new bodyshell

Technology-laden BMW 7 Series looks better than its predecessors, but is ultimately disappointing

  • First Drive

    BMW 750i

    The 750i makes a convincing case in the outside lane of an accommodatingly smooth motorway
  • First Drive

    BMW 7 Series Active Hybrid 7

    Superb driveline, excellent refinement, but awful brake feel
27 October 2009

What is it?

Conventional logic suggests hybrid systems are best used for their added fuel saving effect. The problem is that they only begin to make financial sense if they are applied to exclusive upper-end luxury models – the likes of which attract well-to-do customers for whom fuel efficiency is typically not an overriding priority.

Why not alter the primary focus to out-and-out performance enhancement, then? That, in essence, is the thinking behind the new BMW Active Hybrid 7.

BMW has developed two different hybrid systems. The first, used by the Active Hybrid 7, is a mild hybrid system that provides assistance to the petrol engine via an electric motor but, due to the small capacity of the battery, does not support electric-only propulsion. Rather, the petrol engine is always in operation when you are moving forwards.

Using the 750i as a basis, its twin-turbocharged 4.4-litre petrol engine gets greater boost pressure for an added 42bhp and 37lb ft, taking its output up to 444bhp and 479lb ft.

It is assisted during step-off and under light to moderate acceleration by an electric motor housed within a new eight-speed automatic gearbox. The brushless unit operates in total silence, drawing energy from a lithium ion battery mounted in the boot to take the Active Hybrid 7’s overall reserves to 459bhp and 516lb ft.

What’s it like?

Despite the advanced technology and various modifications – all of which add 100kg to the kerb weight – the Active Hybrid 7 instantly feels more muscular than the 750i, thanks to the added power and extra torque.

The upshot is a car that wafts along serenely at town speeds and can be coaxed into a rapid cruise at ridiculously low revs; the combined efforts of the petrol engine and electric motor provide the Active Hybrid 7 with enormous low-end urge and a pleasingly relaxed gait at motorway speeds that is further enhanced by the 7-series’ excellent gearing and overall refinement.

BMW’s claim that the Active Hybrid 7 boasts the performance of a V12 is fully backed up by the claimed 0-60mph time of 4.9sec, which makes it 0.3sec quicker than the 750i.

Given the performance, its combined cycle consumption of 30.1mpg and CO2 rating of 219g/km is outstanding, also bettering the 750i by 5.3mpg and 47g/km respectively in short-wheelbase guise.

The petrol engine shuts down when you brake to a standstill to conserve fuel, leaving you contemplating the silence until you step away from the brake again, at which point the big V8 bursts back to life. There’s no characteristic turbine whirl of the starter motor because there is none. Instead, the automatic stop-start function is achieved via the main electric motor.

When pushed hard over winding roads, it is clear some intimacy has been lost through the adoption of a fully electric steering system; there’s sufficient weighting but there is a spurious lack of feedback.

Otherwise, the BMW’s dynamic properties are every bit as sound as those of the 750i. Launch a spirited run on a series of corners, though, and you’re quickly reminded that the Active Hybrid 7, despite its effortless performance, is still a big, heavy car.

The biggest compromise is the action of the brakes. During the first few degrees of travel they operate electrically, with only the minimal effect of the brake energy regeneration system, which transfers electricity created during overrun and under braking to the battery, providing any real sense of deceleration. Push hard and things get better, but they take some getting used to before you really feel confident.

Should I buy one?

The big problem with the Active Hybrid 7 is that, as with a growing number of models these days, BMW is not planning to produce it in right-hand drive.

That rules out official UK sales of Munich’s most technically sophisticated model to date. As with most hybrids, the initial focus is on the North American market, which is expected to account for almost 50 per cent of sales.

Join the debate

Comments
12

29 October 2009

I'm confused!

I thought a 'Mild Hybrid' was a vehicle which used regenerative energy to recharge the battery and turned the engine off when idling, but which ultimately lacked an electric motor?

Meaning that aren't BMW's existing Efficient Dynamic diesels mild hybrids? (Admittedly BMW does not advertise them as such.)

If the 7-Series Active Hybrid has an electric motor, shouldn't we be calling it a full hybrid?

29 October 2009

15 bhp is a 3.3% increase over 444bhp. That is one VERY mild hybrid! To apply the term hybrid is rather overstating it's function, and devaluing the term. This is little more than an integrated starter motor, which is then used to provide a little extra oomph.

29 October 2009

[quote Autocar]Superb driveline, excellent refinement, but awful brake feel[/quote]

And awful face.

29 October 2009

a hybrid is mild when the electric motor cannot propel the car on its own.

To me this is the only arrangement that makes sense. Full hybrids require big expensive electric motors, fancy clutches and big expensive batteries which are a fortune to build and replace. Mild hybrids produce pretty much the same effect on urban fuel consumption with less complexity and weight.

29 October 2009

Bmw done a great job with the new 7 its like a ipod so advance, this hybrid version makes it even more appealing to me. Wonder how much it will cost in 3 years time looks even more attractive

29 October 2009

15bhp for 100kgs ahahahaha!

you can get an extra whole engine of about 1.4 for 100kgs, that would give another 150bhp under turbo pressure, ten times more power that what the electric motor provides.

29 October 2009

[quote beachland2]15bhp for 100kgs ahahahaha![/quote]

this may come as a shock but hybrids are not about more power.

29 October 2009

The bonnet alignment where it meets the grille/headlamp unit looks awful......

30 October 2009

[quote Amanitin]this may come as a shock but hybrids are not about more power.[/quote]

My point of view, which also this article is written to show is that the point of hybrid is for rich people to spend money on it, and they have cash for high fuel prices anyway, rendering the economy factor redundent, thats why its featured in luxury or sports vehicles as a business model. But then the above car doesn't work because even with that in mind, as it could be 100kgs lighter with the same power and potentially better mpg in some situations, ie mostly when being driven properly.

30 October 2009

[quote beachland2]the point of hybrid is for rich people to spend money on it, and they have cash for high fuel prices anyway, rendering the economy factor redundent[/quote]

Firstly having the money and will to buy luxury cars does not mean being unaware of and insensitive to environment issues. In better parts of the world people do not accumulate wealth by being narrow minded and arrogant.

Secondly in a lot of places hybrids do mean real cost savings even for those who don't care about fuel prices. Not sure about the UK, where I live there is a fee of around 13000£ for a 750 sort of car, and that's before applying VAT. For hybrids there is none.

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