All-new Mk4 to launch in 2017, but Ford will adopt the approach VW has to the Golf and not radically change the Focus's styling for “quite some time”

The next-generation Mk4 Ford Focus is likely to retain the fastback silhouette of today's car as Ford decides what direction to take its best-selling model in.

The firm's global product development boss Rak Nair says the design direction of the next-generation Focus, which will launch in 2017, is still under discussion. However, Nair said at the launch of the heavily revised current Focus at the Geneva show last week that the “sleek look of a coupé” presented by today’s model will be seen “for quite some time”.

Nair acknowledged that the Focus’s success - it’s currently the best-selling car on the planet - might lead Ford to reconsider its usual policy of refreshing a long-established model with a significantly altered look.

Instead of decisively breaking from the past, as today’s Fiesta did compared with its predecessor, the fourth-generation Focus could follow an evolutionary path, in a way similar to that adopted by Volkswagen for the development of the Golf.

Nair believes that design is still crucial. “Owners talk about rational reasons for purchase, but a fair percentage buy for emotional reasons like styling,” he said. He also believes that the grille design seen on the new Focus is now “taking root”. 

Ford is also planning to refresh its Focus line-up with a new diesel version of the Focus ST.

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Comments
10

13 March 2014
It was only yesterday I mentioned I looked forward to new model Focus and Astra's as they were always different, unlike the A3, Golf, Leon etc. In this class of car it looks like it'll just be the next gen Astra and the Citroen C4 that'll generate interest in.

 

Hydrogen cars just went POP

13 March 2014
@xxxx .It's odd that you mentioned the Leon, because it has been completely different in each of its generations, therefore, i can't possibly see how you could have failed to notice it. Now that Ford are going to do a Golf, you can pretty much rule out the Focus as a car that changes with each generation. I believe that the C4 could essentially be replaced with the C4 Cactus, and apart from a design change and possibly a step up in quality, there's nothing of interest about the next Astra as it will keep its current platform and thus continue to have its poor packaging, dull driving experience and most of its bulk.

13 March 2014
3mocion wrote:
@xxxx .It's odd that you mentioned the Leon, because it has been completely different in each of its generations, therefore, i can't possibly see how you could have failed to notice it. Now that Ford are going to do a Golf, you can pretty much rule out the Focus as a car that changes with each generation. I believe that the C4 could essentially be replaced with the C4 Cactus, and apart from a design change and possibly a step up in quality, there's nothing of interest about the next Astra as it will keep its current platform and thus continue to have its poor packaging, dull driving experience and most of its bulk.
IMO the current one looks very simiar to the previous one except for a few sharper curves. It's my opinion on looks, I'm sorry you find it necessary to try to persuade me otherwise but that's life.

 

Hydrogen cars just went POP

13 March 2014
Sure man I understand. Despite the obvious different proportions - the windscreen moved back, the sharper more horizontal character line, the introduction of the sharp rear character/shoulder line that becomes integrated with the new, geometrical rear light cluster (which has a new strip bar rather than the ticks or circles of the previous), the swooping DLO, the more raked rear windscreen that has a sharp curve in the middle, the higher positioned rear badge, the new rear bumper, the new sharper mirrors, the lack of the front quarter light, the new led headlights of a different shape, the nerve at the center of the bonnet, the new wider, geometrical and more upright grill honeycomb instead of the slats etc. etc. it looks very similar from what i can visually remember. I guess not everyone has the same ability to notice changes, even obvious ones, but that's life.

13 March 2014
"The next-generation Mk4 Ford Focus is likely to retain the fastback silhouette of today's car as Ford decides what direction to take its best-selling model in" I don't know whether to laugh or cry.....

13 March 2014
Yea what really made the difference was the "the higher positioned rear badge". That's a game changer

 

Hydrogen cars just went POP

13 March 2014
SEAT have noted your view on the current Leon and they intend to make the next one as big as aircraft carrier, replace wheels with tank tracks and will have an exterior influenced by 1960s Brutalist tower block, They hope you notice it.

13 March 2014
Don't remember mentioning size. Do you think this will help them get a model in the UK 2014 top 20 car sales chart, they didn't have one in 2013

 

Hydrogen cars just went POP

14 March 2014
That back and forth amused me... :-P Back on topic, this quote raised an eyebrow: "...the “sleek look of a coupé” presented by today’s model will be seen “for quite some time”. Really? I've always found the Focus to be one of the more bloated looking hatchbacks on the road and every time I really look at one I can't help but feel it would look better if they'd toned down some of the design flourishes (rear headlights a casing point). That said, I've never been a fan of this design language, so I'm probably biased. FYI, whilst I can see Leon DNA in the new model, it is quite a different machine to its predecessor

14 March 2014
Is this a non-story or what? Although I must take exception to the comment "usual policy of refreshing a long-established model with a significantly altered look". This should read "usual policy of refreshing a radical game-changing design after only 1 model with a watered down designed-by-committee look". Witness the Sierra, original Focus and Ka!

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