Land Rover's tie-in with Victoria Beckham has still not been defined

Land Rover’s tie-in with Victoria Beckham is still being defined, according to well placed sources.

The former pop star is due to meet with the firm in the next few weeks to decide what role she’ll play in the Evoque programme.

Read the full story on the Range Rover Evoque, including pics and video from its launch

Victoria Beckham was present at the launch of the Evoque which took place at Kensington Palace in London and Land Rover announced that she was part of the ‘design team’.

Land Rover sources revealed at the time that the company wants to vastly increase its appeal to female customers and is aiming for a 50/50 split between male and female buyers.

Steve Cropley blog: Victoria Beckham joins Land Rover's ranks

It’s thought that the former Spice Girl’s deal will add up to around 28 days of Land Rover consultancy per year, and that the idea of a collaboration was instigated by her, not Land Rover.

The Evoque will be built at Jaguar Land Rover’s Halewood plant on Merseyside with 80 per cent of production destined for export. A five-door variant of the car is also under development.

See all the latest Land Rover reviews, news and video

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Comments
22

13 September 2010

I would allow her to choose the colour of the plastic used for the windscreen washer reservoir and pay her a fiver a day for her efforts .....

13 September 2010

If there's anything that's going to kill your interest in a car, it's this publicity-seeking, talentless waste of space.

13 September 2010

I dont like the car or the woman .

However its a marketing masterstroke as there will be plenty of the fairer sex out there who will be quie prepared to delve into their designer handbags to buy into this partnership .

To some the car will only cost the same as 3 must have handbags . Scary but true .

13 September 2010

If Range Rover announces she's gonna get all her kit off they might get a bit more interest, but still not from me - bony bint !

13 September 2010

She is very popular in the good old U of A, probably a key market for this vehicle, so it makes sense IMO, I have nothing against her myself, she has limited talent and has made a vast amount of her own money by using it wisely, so good luck to her.

13 September 2010

[quote pabs]If Range Rover announces she's gonna get all her kit off they might get a bit more interest[/quote]

Why? Are you going to use her chest as an ironing board?

She has nothing to offer, and quite frankly would put more off the notion of the car than would ever be attracted to it. Honestly, how many people have truely followed her fashion sense? And of them, which of them could afford a Land Rover / Range Rover?

It could be worse; they could have got Katie Price in..... Seen that she's designed iPods! You'd think she'd done all the work for them. "Steve, there you are I've finished the iPod for you. You'll now be able to sell them and revolutionise the MP3 player market. Next, I'll design a smart phone for you"...... Erm, yeah.

13 September 2010

Yet again more Mrs Beckham bashing. Can she sing? No. Can she act? No. Can she design? No. Is she a model? No. Is she an automotive engineer who specializes in 4x4? No.

Well for all her supposedly talentless activities, she must have something about her because I'm willing to bet she has more in her bank account than the combined accounts of every Autocar forum member.

If you want to have a go at people, why not have a go at the people who buy in to the Beckham publicity machine rather than Mrs Beckham herself. I kinda admire the women because she's worked out how to make money from nothing.

13 September 2010

[quote ronmcdonald]If you want to have a go at people, why not have a go at the people who buy in to the Beckham publicity machine rather than Mrs Beckham herself.[/quote] Such as Land Rover...

13 September 2010

[quote ronmcdonald]I kinda admire the women because she's worked out how to make money from nothing.[/quote]

Totally agree with you. Well done to her too.

And I think David Beckham is an amazing player both on the field and off it. A truely classy guy who's love of football is infectious. And I say that as someone who's never been a fan of football!

13 September 2010

[quote ronmcdonald]I kinda admire the women because she's worked out how to make money from nothing.[/quote]

Same here, & I dont think she can be accused of publicity-seeking because she actually tries to keep her family life & her private life prvate, she is nothing like Katie Price & all those. Ive watched a documentary about her & she actually comes across as quite down to earth & almost shy. Yes she is very successful & very rich but she is still a normal human being & she led a normal life until she got successful. I dont begrudge her making a fortune- she has made the most of all the opportunities that have come her way. So she cant be that stupid.

Anyway, I think the collaboration should be her bringing out a "dvb" special edition, with unique colours, a fashion-inspired more bespoke interior, much like when Range Rover worked with Vogue magazine to produce the original RR Vogue. This is somewhere she could apply her experience (her dvb brand has been very succcessful) & both her & RR would benefit from the partnership.

currently a happy owner of a Mitsubishi Shogun Pinin :)

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