McGovern says the Velar has a glamour, modernity and elegance that is unrivalled - and now's the time to show it off
1 March 2017

The all-new Range Rover Velar has been revealed ahead of its public debut at the Geneva motor show next week.

We've caught up with Gerry McGovern who heads up the design team responsible for the new Range Rover.

The Range Rover Velar has been revealed. Click here to view it.

Why haven’t you previewed the Velar with a public showing of a concept car?

“Since the success of the Evoque, we have far greater control of our destiny. We’ve proved our masterplan can work and we’re in a hurry to prove that point.”

When did you start work on the Velar?

“The concept was created three years ago and has changed very little since. When a car is right, you know it, and you just have to wait for the right time.”

McGovern on why Land Rover design will always be unique

Why is now the right time?

“We are on a roll and this is the next step in our journey of transformation. We’re making a transition from a specialist brand to a bigger brand, but that doesn’t mean we’ll ever be generalist. Whatever we do must have great design and engineering [at its core]. Our vehicles must be compelling. Velar has a glamour, modernity and elegance that is unrivalled.”

Who will buy the Velar?

“It’s a new type of Range Rover for a new type of customer. The Evoque put us into a white space that was new for us and our rivals. The Velar is the same — perhaps not in terms of size and price, but it is unique in other ways. We are stretching our brand.”

The Velar is another ‘lifestyle’-focused launch. Why haven’t you shown a new Defender yet?

“You can’t run an industrial powerhouse for the traditionalist. We need to establish a viable industrial and financial footprint before we can create a viable Defender for the future. Once we’re making money, we can afford to invest in a whole new Defender family. We don’t have to be supported by heritage. Our job should always be about looking forward and being relevant in a changing world.”

Range Rover Velar officially revealed

Range Rover Velar: the leather-free luxury car? Yes please

Opinion: why the Range Rover Velar cockpit raises the bar

Our Verdict

Range Rover Velar

Fourth Range Rover model has abundant style but how much breadth of ability does the Velar really have?

Join the debate

Comments
7

1 March 2017
He certainly dresses like an old-school car designer. Polo-neck and a blazer? Damn, he's got balls.

1 March 2017
'You can't run an industrial powerhouse for the traditionalist'. I can't recall a more arrogant and irritating comment. Basically rude to their core, loyal, customers.

1 March 2017
Mr Bullsh*t is slipping.

1 March 2017
Dale Winton seems to have let himself go. But I digress, Gerry full of shit as usual. What's with all these whimsical shots of him? Hilarious old tart.

3

3 March 2017
[quote=BigMitch]Dale Winton seems to have let himself go. But I digress, Gerry full of shit as usual. What's with all these whimsical shots of him? Hilarious old tart.[/quote] PMSL... anyone else on here old enough to remember his early '90s rave-era hairdo that made him look like a member of Jesus Jones?

2 March 2017
" . . . Once we’re making money, we can afford to invest in a whole new Defender family. We don’t have to be supported by heritage . . .” Oh! Dear . . . :( .

3 March 2017
Had it not been for TATA pumping millions of dollars into JLR, would Gerry McGovern be talking cock? He has deeply offended the Defender community with his nonsensical words. Since the Defender has no place in his heart, there is an another alternative... Ze German alternative.

de_design2  l  Exclusively Bespoke®

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