'Organisational issues' blamed for postponement of brand’s first mass-market EV

The Audi Summit, which was due to be the launch event of the Audi E-tron electric SUV, has been postponed indefinitely. 

The brand’s first electric SUV was due to be revealed at the event on 30 August at the Brussels facility at which it will be built. “Organisational issues” have been blamed for the postponement. This means the E-tron reveal is likely to be delayed and could take place at the rescheduled summit. 

The summit will now be held in the US, although the date and location have not yet been announced. The cancellation of the 30 August event comes just a week after Audi CEO Rupert Stadler was arrested on allegations of fraud and false advertising. As part of the investigation, Stadler’s home was raided.

The E-tron is set to go up against a fleet of premium mid-sized electric SUVs, such as the Jaguar I-Pace, which beat its rival to market, as well as the BMW iX3 and Mercedes-Benz EQC

Previously, the E-Tron was expected to be the second among these to reach market. The delay could now reduce the breathing space between the launch of the E-tron and the EQC and iX3, which are both due on UK roads in 2020.

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Comments
8

26 June 2018

Not that easy afterall. Go Jag Go

typos1 - Just can’t respect opinion

26 June 2018

This is not going well for Audi is it?

They had previously stated that an electric car must have a range of 300 miles to be viable... before revealing the e-tron will have a range of 250 miles.

26 June 2018
Is this delay in any way related to the Audi boss wearing correctional uniform in Augsburg?

26 June 2018

This is far from being the first time Audi have been exposed peddling ‘vapour-ware’. Suspect ’ Voorsprong’refers to the time between Announcement and Availability rather than any Corporate advantage. 

I suppose it is also related to ‘Audi Inflation’ in model naming. 3-series becomes A4, 540 or C4.3 becomes A6 5.0 etc. 

Still what do you expect when a company is based on marketing and perception rather than engineering?

26 June 2018

Vorsprung durch Bullshit…

26 June 2018

Oh dear AUDI, never mind.....

Steam cars are due a revival.

26 June 2018

Wonder what knock on consequences this has for the launch of the whole range of wunderwagen EVs VW have been promising us is coming really very soon, despite not having any physical evidence other than a few pretty concepts and a whole lot of marketing guff. 

27 June 2018

I'm fairly certain this is not due to problems with the car itself, but due to so much of Audi's senior management being questions and even jailed over the diesel emissions scandal.

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Our Verdict

Audi A4 review hero front

The Audi A4 zeroes in on efficiency, technology and quality - but is it enough to drive compact saloon buyers away from the BMW 3 Series and Mercedes-Benz C-Class?

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Driven this week