Mercedes-Benz has opened its biggest ever 'brand experience' site at a rejuvinated Brooklands in Surrey.Built on the site of the world's oldest purpose-built racing circuit, the new facility includes a three-story showroom that displays over 100 vehicles. But potential owners will also be able to try some of the Mercedes range on a 1.5-mile handling circuit and a 10-acre off-road course.
As well as the showroom element, the facility contains 'Build', a 3D simulator ride that takes you along the production line of a CLK, 'Solve', an interactive problem-solving laboratory, an historic Brand Gallery, a dedicated 'KidsZone', a gourmet restaurant, shops and a café.
Mercedes-Benz World expects to attract 300,000 visitors per year. Wilfried Steffen, President and CEO of DaimlerChrysler UK, said, "Mercedes-Benz World is not just for petrolheads. It has been designed with the whole family in mind. We want to engage people with the innovations and stories that have shaped automotive history and ignite young people's passion for the future. Youngsters will be given their very first taste of driving.
Other plans for the site include a 60-acre community park that will be handed back to the local council for public use, the restoration of some of the original Brooklands circuit, a hotel and close co-operation with the Brooklands museum.