Warranty length is under review as company looks to take on Hyundai and Kia
17 March 2009

Chevrolet could join rivals Hyundai and Kia by offering longer warranties to compete with the Koreans’ five- and seven-year guarantees.

Chevrolet’s product marketing manager, Oliver Wagner, revealed: 'We have had warranties under review for about nine months. This kind of extra cover costs manufacturers money. It is a tricky decision involving balancing pluses and minuses and nothing is decided yet.'

Chevrolet three-year, 60,000-mile warranty is upstaged by Hyundai’s five-year, unlimited mileage warranty and Kia’s seven years/100,000 miles on Slovakian-built Cee’d and Sportage ranges.

Chevrolet’s executives could be influenced by 27 European Hyundai markets recently adopting the UK initiative on five years, while all European Kia importers apply the seven-year package for the two models.

Hugh Hunston

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