Diesels set to be phased out after sales success of petrol and hybrid only C-HR crossover, and weakening consumer demand
Jim Holder
25 October 2017

Toyota is unlikely to ever launch another diesel-powered car in Europe, the firm’s executive vice president has said at the Tokyo motor show.

Although he stressed that it was a personal view rather than a company ruling, Didier Leroy said he believed that the firm’s success with petrol-based and plug-in hybrids had proved that it was no longer necessary to offer private buyers diesels.

“My personal opinion - and this is my personal opinion, not a company one - is no, we’ll not launch another diesel car,” he said. Leroy is regarded as the second most powerful decision-maker at Toyota, behind CEO Akio Toyoda.

Leroy added that his view was established in 2014, prior to Dieselgate, when he signed off production of the C-HR crossover without the option of a diesel powertrain, despite opposition from some dealers.

Tokyo motor show 2017 - full report and gallery

“We took the view, a long time ago, that we would not sell the C-HR [crossover] with a diesel engine,” said Leroy. “At the time, the distributors were against my decision. They said they needed diesel for the market. But we needed to follow the long-term trend of eco-vehicles.”

The CH-R has been a massive sales success for Toyota in Europe, pushing its sales of SUVs up from 12% of its total in 2016 to 30% this year, according to JATO data.

Diesel sales have slumped across Europe, including in the UK, in 2017, as a result of growing public awareness of NOx pollution and punitive legislative measures on older diesels.Following the launch of the CH-R, Toyota has taken the same petrol or petrol-hybrid only course with the new Yaris, although a diesel is offered in limited numbers to fleet customers.

It does continue to sell older, larger cars equipped with diesel engines, many of which are sourced from BMW, but Leroy intimated that these options will be phased out with each all-new product update.

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Comments
9

26 October 2017
Good call in the rest of the world but Europe still favours diesel in company and fleet taxation and will continue to do so until the Big Germans catch up on the new power trains.

26 October 2017

As diesel sales and production start to drop. The economies of scale will start to fail and the cost of a new diesel will rise. I won’t miss them one bit.

26 October 2017

The diesel brigade just got to big for thier boots, witness upto 50% of sales in Europe were diesel at it's height when it should never have exceeded 20%. You were your own worst enemy CIP (cough in peace)

typos1 - Just can’t respect opinion

26 October 2017

Lexus have also done this - before the pedants come on here, yes, I know Lexus is part of Toyota. The most recent IS is not available in diesel form. The Avensis is still available as a diesel or at least the taxis that take us to the airport are clearly diesel.

26 October 2017
Bristolbluemanc wrote:

Lexus have also done this - before the pedants come on here, yes, I know Lexus is part of Toyota. The most recent IS is not available in diesel form. The Avensis is still available as a diesel or at least the taxis that take us to the airport are clearly diesel.

Lexus never was big into diesel, preferring petrol and hybrid engines. To an extent it prevented their growth in the UK as BMW, Audi etc had company car diesel tax specials.

26 October 2017

Dirty diesels should be legislated out of existence as soon as possible.

Steam cars are due a revival.

26 October 2017

I mean, i don't like diesels, so its fine by me, but if i'm not mistaken they still make for 30% of Auris sales. Will he be willing to throw out 40-50k sales for the sake of trying to appear cool and green?

Not to mention RAV4 sales, Land Cruisers, Hiluxes... How will those do without diesels?

 

 

26 October 2017
tuga wrote:

I mean, i don't like diesels, so its fine by me, but if i'm not mistaken they still make for 30% of Auris sales. Will he be willing to throw out 40-50k sales for the sake of trying to appear cool and green?

Not to mention RAV4 sales, Land Cruisers, Hiluxes... How will those do without diesels?

My thoughts exactly, especially with regard to large 4x4s and pick-up trucks, surely they still need diesels, surely anyone who tows needs diesel as well so there's still a market requirement. The problem was soley down to europes taxation on co2 causing people to buy and run diesels in cities doing short runs where petrol or hybrid would have been better. I'm not a diesel fan but I do think it still suits some peoples needs.

26 October 2017
tuga wrote:

I mean, i don't like diesels, so its fine by me, but if i'm not mistaken they still make for 30% of Auris sales. Will he be willing to throw out 40-50k sales for the sake of trying to appear cool and green?

Not to mention RAV4 sales, Land Cruisers, Hiluxes... How will those do without diesels?

 

I think they won;t develop their own diesels ( donpt thik they have for a while now) in the interim oeriods, just buy them from BMW or someone else..,,

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