Even though the Peugeot 407 has only just had its first airing in showrooms, salesmen are willing to cut you a deal. But don’t expect too much yet. We went shopping for a 2.0 16v SE, which has a list price of £16,450. Some dealers we contacted said that they would be prepared to do a deal to seal a sale. Most were offering us at least £500 off the list price, with the possibility of more if we were prepared to come in personally to sign up. Most dealers we spoke to were more cautious about doing decent deals on the diesel, however. Many wouldn’t commit on giving anything away on the £17,450 2.0 HDi SE, though one salesman admitted that the situation may be different ‘in a couple of weeks.’
Going the broker route is one way to get a better bargain. Leading outfit Carfile will currently sell you a 2.0 SE petrol for £15,499 and a 2.0 HDi SE for £16,599.
Other good news is that it’s now proving a lot easier to find discounts on one of the 407’s key rivals, the Honda Accord (right). On all models you can expect to negotiate at least £1000 off the list price, even on the sought-after diesel. That sort of deal would take the 2.2 i-CDTi Sport down to around £17,700.