We ask Prodrive and Aston chairman David Richards about the exclusive One-77
8 August 2008

What's the purpose of Aston Martin One-77?DR: It's a very special car for customers who aren't interested in a conventional car purchase, who want to take the bespoke experience to a higher level. Every car will be entirely individual.Where did the idea of revealing the One-77 via newspaper ads come from?DR: Like most aspects of the project, it was driven by [Aston CEO] Ulrich Bez. It's a great way of raising awareness - though of course we already have a pretty good line on the 500 or so individuals who'll be interested in a car like this.

Will you use a carbon chassis for other Aston Martin models?DR: It definitely shows a direction we think is interesting. Our experience in building the new car will give us more information about that.Is the Aston Martin One-77 a technology demonstrator in other ways?DR: Definitely. It's light, with a target weight around 1500kg, and it aerodynamics are pretty special too. It's going to be extremely quick, but it'll also be very efficient.Has anyone bought a One-77 yet?DR: I can't say just yet.

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