We ask Prodrive and Aston chairman David Richards about the exclusive One-77
8 August 2008

What's the purpose of Aston Martin One-77?DR: It's a very special car for customers who aren't interested in a conventional car purchase, who want to take the bespoke experience to a higher level. Every car will be entirely individual.Where did the idea of revealing the One-77 via newspaper ads come from?DR: Like most aspects of the project, it was driven by [Aston CEO] Ulrich Bez. It's a great way of raising awareness - though of course we already have a pretty good line on the 500 or so individuals who'll be interested in a car like this.

Will you use a carbon chassis for other Aston Martin models?DR: It definitely shows a direction we think is interesting. Our experience in building the new car will give us more information about that.Is the Aston Martin One-77 a technology demonstrator in other ways?DR: Definitely. It's light, with a target weight around 1500kg, and it aerodynamics are pretty special too. It's going to be extremely quick, but it'll also be very efficient.Has anyone bought a One-77 yet?DR: I can't say just yet.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    The Citroen C3 Aircross has got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again