Jaguar Land Rover’s switch to the agency model next year is a seismic one, yet it could have the unintended consequence of shining the spotlight on the strength and positioning of one of its models.
As part of the agency shift, each of the firm’s dealerships will get four distinct areas to become what the firm calls a ‘house of brands’ – creating, in essence, four distinct brands. No longer will it be Jaguar and Land Rover, but Jaguar, Range Rover, Defender and Discovery.
Jaguar, Defender, Discovery and Range Rover split in JLR agency shift
Jaguar’s reinvention for 2025 and the challenges and opportunities that come with it are well publicised.
