Ferrari boss Amedeo Felisa caught up with Autocar's Jim Holder at the recent Beijing motor show to discuss when we can expect to see a Ferrari hybrid and what the future holds for the technology.
What has customer reaction been to the hybrid 599 concept?
We created the concept to demonstrate that a hybrid future is possible for Ferrari. We have a way to go in that direction, but our customers can now see that we can leverage that technology without compromising the characteristics of our cars.
Has the concept of a ‘green’ Ferrari scared off any customers?
Our customers are looking for the essence of Ferrari — the emotion, the performance, the technology and so on. The way in which we fix emissions is not their problem but ours. If we are not able to fix it, only then will it become a problem for them.
When will Ferrari’s first hybrid go on sale?
In 2015, if we are forced to by the [government] regulations. The issue of emissions for Ferrari is more a political one than real one. Lowering emissions of every Ferrari will not save the planet, but it will cost us a lot of money
Are there any other ways to make big emission cuts?
Looking ahead 10 to 15 years, hybrid is the only technology we can try to develop. In the next five to 10 years, hybrid technology will develop and maybe something else will come up. Maybe it’ll be hydrogen, but for our cars only hybrid is ready.
Will every Ferrari be a hybrid eventually?
At the moment, the regulations are asking us to reduce average fleet emissions, so I am not sure we will need to use it everywhere. For now, we will get the technology ready so that it can be applied to every Ferrari. Whether we will use it… we will see.