C-line brand will be the 'final link' in the repositioning of PSA’s Citroën, Peugeot and DS brands
The first C-line model will be unveiled within 12 months
C-line will be pitched at buyers who seek a balance between cost and functionality.
Citroën will show the first of its new ‘C-line’ value cars in just over 12 months, according to its CEO, Frederic Banzet.
In an trade press interview, Banzet revealed that the C-line brand will be the final link in the repositioning of PSA’s Citroën, Peugeot and DS brands.
The first C-line car is expected to be the replacement for the ageing C3 supermini, which is described as being “competitively priced” rather than a low-cost rival for Renault’s Dacia brand. Banzet says that the model was “inspired” by the radical C-Cactus concept from 2007.
The DS line will become a stand-alone marque, with a view to charging the same kind of premium prices as German brands and an eye on serious growth in China. Peugeot will attempt to take a more upmarket slice of the mainstream European market.
Citroën’s mainstream models — the C-line — will be pitched at buyers who seek a balance between cost and functionality.
According to Banzet, the production costs of the C-line models will be held down by simplifying the range line-up and, for example, reducing the number of drivetrain options.
However, Citroën says that it will avoid falling into the trap of competing purely on price and will use bold styling that “really sets us apart [from rivals]”.