Wed
Aug 19 2009

Is the Noble M600 worth £200K?

Ollie Stallwood

When the Noble M600 rolled off a transporter into the Autocar studio for an exclusive photo shoot the good news is it looked like it would justify its rumoured £100,000 price tag. Then we found out the M600 will cost double that.
 
This is obviously a whole different ball game and in an instant changes the way you look at the car. The Noble went from undercutting a Porsche 911 Turbo to a 911 Turbo, a Cayenne, a Cayman and change for some track days.


 

New Noble M600 revealed

This, however, doesn’t detract from the fact the Noble still looks absolutely fantastic in the flesh. Bespoke parts and touches like the logo picked out in the mesh of the side vents add to the sense of a quality product. The interior is fabulously well finished and a world away from Nobles of the past.
 
The engine is a Volvo unit, but it is developed with Yamaha, and fitted with twin turbos. The idea of using another manufacturer’s engine as a basis in a supercar is hardly cutting corners – just look at the McLaren F1.
 
But despite all this the Noble is undoubtedly a very expensive car. Not quite in the league of Koenigseggs but it is Murcielago money. And if you think I’m sitting on the fence here, you’re right I am.
 
I think that people will put worth on different aspects of the Noble in an attempt to justify the price. What I mean by this is performance-wise it is up there with the best. 225mph and 60mph in less than three seconds? That makes it one of the fastest cars on the planet and in some ways a bit of a performance bargain.
 
No fancy F1 tech and driver aids? Check out the spec list of a new Ferrari 458 Italia and then work out what you would spend the £50,000 change on. Then again the Noble is hand-built, rare and British, which is important to a lot of people.
 
The big question for me is how quick it will go around a track. If Noble has not lost its monumental ability to set up a chassis, this M600 could be one of the fastest road cars ever created. At the same time Noble needs to shed memories of the past very quickly and reinvent itself as a true supercar maker, in the way Zonda and Koenigsegg established themselves as serious players.
 
It won’t be easy but I wish Noble well. There’s always room for another British supercar.

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About Ollie Stallwood

Did a degree in art history before writing about cars, so has an appreciation for the old masters - such as the Mk1 Golf GTI and the E30 BMW M3.

Comments

Cheltenhamshire August 19, 2009 1:01 PM

Like almost all bespoke cars, it is by it's very nature not in the mainstream.  Therefore it will only be bought by people who truly buy into the concept of the hand built supercar.  So to them it will be worth £200k, and those buyers will love it.  There will not be many of them but they will be happy.  

You have this type of person also buying Ferrari's, Porsches and so on .... but in addition those cars are also bought by businessmen who don't give a hoot about the car, just the badge ..... footballers, lottery winners etc .... and those types of people boost the sales numbers massively.

Image is still the number 1 reason you buy a Porsche, Ferrari etc .... whether us petrol heads like it or not.

G3D45 August 19, 2009 1:32 PM

Definitely, no. It even looks ugly.

julianphillips August 19, 2009 1:33 PM

I think the new Farbio could take Noble's place in the market.  Genuinely can't see the new Noble succeeding unless it is an absolutely, blindingly incredible bit of kit.

More worrying for both Noble and Farbio is the fact that the new McLaren sports cars are kicking off at "just" £88k...

Gwar August 19, 2009 1:35 PM

I have to say that I do fear for Noble with this one. I am an absolute fan of their approach to date, having had an (albeit short) thrash in an M12 a few years ago which was scary and exhilarating in roughly equal measures.  

The problem is that even if the car is fully road tested and is objectively found to be worth £200k in every way to us petrol heads, my concern is simply whether people will actually pay £200k for a Noble.

I truly hope that they sell a truck load, and it all works out, but image purchases have little to do with what something is actually objectively worth, and everything about what people will pay to own the brand.  Is a £200k Noble viable if the vacuous 'image' boys don't buy it?

I hope so.

ThwartedEfforts August 19, 2009 2:01 PM

I thought Noble's raison d'être was making unique yet attainable supercars? The M600 has curiously derivative looks and a ridiculous, wholly unattainable price tag.

Bye bye Noble!

scrap August 19, 2009 3:01 PM

To compare this car to a Koennigsegg or Pagani is ridiculous, I'm afraid. Both of those cars look so much better than this. Yes, track performance is incredibly important, but so is the irrational "I want one" factor which persuades someone to spend a six-figure sum on a car.

Uncle Mellow August 19, 2009 6:02 PM

Sorry but they've lost the plot. Looks quite impressive, but hardly beautiful . You might charge 200k for a car with a BMW engine , but not for a car with a Volvo engine.

theop August 19, 2009 7:36 PM

hahah what a joke!  200k for a Noble! A what? who do they think they are?

These guys are buried... must have been the most idiotic management decision ever this side of BL.

Hello Noble listen dudes:

People who spend 200k on cars are of 2 types only:

1. Flash with cash and wanting to show it: Footballers, lotto winners, Arabs, Greeks etc..

2. Investors who primarily buy older stuff.

category 1 won't buy a Noble at any price, category 2 won't see the value - rightfully so

The only market segment that could buy a Noble, true honest petroheads who 'd actually enjoy the no doubt excellent dynamics of the car, cannot afford one.

And, Ollie: No mate, the fact that its rare, hand built and British is not very important to anyone. It would be important if it was accompanied by a badge worth something. Noble is worth 0 as a badge.

I can see the £1mio Aston or a 500k special Bentley more than this. They will sell fewer than 15 cars, any bets...

jl4069 August 19, 2009 8:24 PM

He says you have to see it in our studio to understand how beautiful it is. No I can see from here thank you anyway for your insight...

He says:

"this M600 could be one of the fastest road cars ever created. "

And yet Autocar go on about big cars not fitting on many drivers cars roads. This is a big big car with no reason to be such.

Everytime I read an autocar blog its like going on a roller coaster and being dizzy for 30 minutes after.

SO yes I read your "insights" far less and less. Happy you'll be indeed to read that sirs. j

MarkusMorelli August 20, 2009 1:42 PM

A very nice comment by Ollie. Nice piece of writing. I also agree with the content. I have not seen this car or any Noble yet but I do know that in the flesh many of them do look not a huge lot better necessarily - but you do see the details and SENSE (!) the beast that a car like this really is. I had the same feeling when i saw a Gumper or a Weissman for the first  time. Total respect is what you feel, for the car and owner and you cannot mock him for being a show-off. That said this car is way off its league - something like the Gumpert which does not sell as well (it is even worse maybe because of the standardish looks).

Anyway I decided to write this to give a high five to Ollie because I think he deserves it. Nice writing and go on. Respect to you. Some people here should get a life. A very mean bunch of people reside in this Autocar "community".

Peter Cavellini August 20, 2009 2:16 PM

No,i wouldn't buy one for £200K,firstly,how often would you take something this size out on the road?,secondly,for acar to be worth this kind of cash its got to look like £200K's worth on the outside too,and finally, if its as fast as a Veyron you'll never drive it fast on the public highway because it has so much unuseable power plus its a glorified le-mans car, and even Sutters would have to agree with that,no, its a rich boys toy,and the Logo on the back of the Blue car looks like a boys name "Ian", go on check it out.

MoeK August 21, 2009 1:03 PM

By comparing it to the Italia, I think you're missing the point. I actually thought this post was spot on, until I watched Autocar's first drive video. Supercars have become too civilized, with too much technology...and while that makes them infinitely more accessible and probably better, it rubs away at their charm, and simply the "super" part of supercar. They're all more like overgrown sportscars these days. Easy to drive, with enough technology to send a shuttle to space. Sutcliffe compared it to the F40, and that's what I love about it. The M600 is unencumbered by traction control, active differentials, even traction control. It also weighs fairly little, and that makes the car for me. It's an old-school supercar, that'll probably serve up some old-school thrills.

MoeK August 21, 2009 1:07 PM

By comparing it to the Italia, I think you're missing the point. I actually thought this post was spot on, until I watched Autocar's first drive video. Supercars have become too civilized, with too much technology...and while that makes them infinitely more accessible and probably better, it rubs away at their charm, and simply the "super" part of supercar. They're all more like overgrown sportscars these days. Easy to drive, with enough technology to send a shuttle to space. Sutcliffe compared it to the F40, and that's what I love about it. The M600 is unencumbered by traction control, active differentials, even traction control. It also weighs fairly little, and that makes the car for me. It's an old-school supercar, that'll probably serve up some old-school thrills.

38carssofar August 21, 2009 5:00 PM

It is unencumbersed by the expensive to develop modern driver aids that almost everyone this side of F1 drivers would need in a car like this ... I don't believe their marketing spin on the reasons not to employ such devices, and as for the slot-in "Halfords" radio/cd player ....

This car will not be a financial success.

RednBlue August 22, 2009 7:32 PM

For 200k I'd rather buy a real F40. That's the real deal. No depreciation, and a V8 Ferrari on your back (not a Volvo...).

This Noble seems to me definitely a wrong effort. This is not a car you would buy on image or future revaluation. This is simply a car nobody would buy.

I'm sorry, we are talking about nothing. Noble will disappear. This is not a proposal with any kind of rationale behind it.

Who would buy this (ugly) car, having the chance to buy a Ferrari, a Lambo, a Porsche or the new Macca saving money?

No way.

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