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Morgan achieves record sales
Thursday, January 07, 2010
Morgan set a production record in 2009, a spectacular result considering the effects of the global credit crunch.
Output from the company’s Malvern factory was expected to total around 690 units, a big increase on the historic average of around 400 a year.
“We are absolutely delighted by the number of cars that we have built and sold in such a tough year,” said a Morgan spokesman.
Demand from continental Europe proved particularly strong, with sales in France and Germany up. Sales in the UK have stayed constant at 280 cars, historically a typical figure. “The real driver of growth has been new markets,” said Morgan.
This year looks like being another record period, the company predicts. Thanks to the new SuperSports, an open-top version of the Aeromax, production in 2010 is heading for 740 to 750 cars.
The £125k SuperSports will be engineered for the US, so Morgan is planning total production of 200 units, twice what it committed to with the Aeromax, which couldn’t be sold in the US.
The final few Aeromax models are currently in production at Malvern, ahead of the SuperSports’ launch in the spring.
Julian Rendell
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