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Ford ups its prices again
25 November 2009
Ford has increased its new car prices in the UK for the fourth time this year.
From 1 December, an average price rise of 2.7 per cent will be applied cross Ford’s range. The company says the continued weakness of the pound against the euro has forced the latest rise.
Nigel Sharp, Ford of Britain managing director, said: “To combat the continuing weakness of the pound against the euro, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network.
“However, price increases are still required to maintain a viable business and to recover relative cost increases caused by the weakness of the pound over an extended period.”
Asides from smaller capacity engines, Ford imports almost all of its stock and components from the continent. The pound is worth around a third less against the euro than it was this time two years ago.
An extra £250-£500 will be applied to the Ka, Fiesta, Focus, C-MAX, Kuga and Mondeo models, with £600 being added to the price of the S-MAX and Galaxy. Prices for the Ford Focus RS will remain unchanged.
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