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Jaguar XF tops sales chart
02 September 2009
Jaguar’s XF saloon is continuing to steal sales from rivals, despite the weak new car market.
Detailed figures obtained by Autocar show that the XF is outselling all of its saloon rivals in the UK — and the margin is growing. It took 60 per cent of the UK’s executive saloon market in July; earlier this year it was closer to 50 per cent.
“We’ve been working on residuals and keen pricing and equipment levels and that’s continuing to work for us,” says Jaguar.
The company reckons it operates in about 30 per cent of the executive market, because it doesn’t offer an estate or four-cylinder diesel model.
To the end of July, the XF is third overall favourite executive car despite being available only as a four-door.
It generated 5653 registrations, ahead of the Audi A6 with 5000 (which includes estate variants). The BMW 5-series (7900) and Mercedes E-class (5700) lead the way.
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