26 June 2026
The descriptor 'flagship model' is used a lot in this industry and at a base level is really easy to understand. It's the top car in a brand's line-up—the biggest, fanciest and most luxurious option.
The BMW iX certainly fits that bill: it's the biggest, most expensive car in the brand's electric car line-up, loaded with tech and intended to push BMW into the true luxury sphere. But for BMW, its real flagship purpose was to push and develop its EV technology.
