Honda launches standalone upmarket brand for Chinese market
21 April 2008

Honda stunned car industry observers in Beijing by announcing the establishment of a new standalone brand aimed exclusively at the Chinese market. Li Nian is modelled on Toyota’s successful North American brand, Scion, and is planned to support a range of youth-orientated models – the first of which is this five-door mini-SUV that is planned to go on sale in 2010. Based on the same front-wheel drive platform as the Jazz, its edgy styling, which some show goers speculated was inspired by the recently unveiled Ford Fiesta, was created at Honda’s Chinese design studio and is said to set the tone for other future models. There is no official word on specifications, Autocar has it on good authority the new Honda will use a 1.8-litre, four-cylinder petrol engine.Li Nian was created in a joint venture with Honda’s long-time partner, the Guangzhou Automobile Group. Together they have spent heavily to create the infrastructure to support the new line-up, which is also expected to include both city cars and small hatchbacks by the middle of next decade.

Greg Kable

Go to the next Beijing motor show article.

Join the debate


21 April 2008

At least honda has got into the Chinese car maker tradition of ripping off other car makers designs! The Fiesta has bearly been launched, and this is a total copy! Mind you thats no bad thing, as both Fiesta and this Li Nian are pretty neat designs.

If I were Ford I wouldnt be too happy at the moment

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Kia Ceed 2018 first drive review hero front
    First Drive
    18 June 2018
    Third-generation Korean hatchback can now compete for class honours
  • Lexus LS500h 2018 road test review hero front
    Car review
    15 June 2018
    Lexus aims to reset the luxury saloon benchmark with its bold new LS flagship
  • Mitsubishi Outlander PHEV 2018 first drive review hero front
    First Drive
    15 June 2018
    A more efficient petrol engine, enhanced electric powertrain and improved refinement make the world's best-selling plug-in car stronger than ever
  • Honda Civic Type R
    First Drive
    15 June 2018
    It’s a warm welcome to this steaming hot hatch. But is it too fiery for Britain’s roads?
  • Mercedes-Benz X-Class longterm review hero front
    First Drive
    14 June 2018
    Is Stuttgart’s decision to build a pick-up a shrewd one? We’re about to find out as we add the X-Class to our long-term fleet