Company boss says alliances will help company grow
26 May 2009

Citroen is aiming to become Europe's third-largest brand, according to its boss Jean-Marc Gales.

Through the first four months of this year Citroen was ranked seventh in European sales with a volume of 263,347 units, according to data from the European automakers association, ACEA. Volkswagen was top with a volume of 504,772.

"It's not important for us to produce six or seven million cars to survive," said Gales, responding to suggestions by Fiat boss Sergio Marchionne that car makers must sell 5.5 million to 6 million units a year to survive in today's market.

"We have another strategy, we believe in alliances, we co-operate with Ford and BMW on engines and gears, the most expensive parts to develop in a car.

"Our other priority is working on the market... we want to become the third-largest European brand. But products remain at the center of our strategy," he said.

Citroen is the smaller of the two brands making up French carmaker PSA/Peugeot-Citroen.

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