Two show cars were unveiled in Beijing to highlight the possibilities of the Q personalisation scheme, including this Vanquish
It features a stripe of exposed carbonfibre that runs the length of the car
The 'Vivid Red' interior is only offered through the Q scheme
Carbonfibre is used for the dash fascia and gearshift paddles
Additional details include quilted leather
Q badging further denotes each customised model
Exposed carbonfibre highlights the car's "extreme sport theme"
The Aston Martin Vanquish is capable of 0-62mph in 4.1sec
It has a top speed of 183mph
Satin black-finished alloys are offered
Aston Martin will be launching a 'Bespoke Q' lounge for a dealership in Beijing as part of a pilot scheme
Buyers will be able to personalise their cars to meet their desired specifications
This Rapide S is finished in a xirallic-effect 'Divine red'
Aston says that Q is the "ultimate in bespoke luxury"
The interior features 'Espresso' leather with a metallic finish
A new wood veneer is offered for the Aston's dash inlays
Customers can pick from a vast array of colours and materials
Aston says both cars "showcase the team's breadth of creativity and capability"
Luxury wool mats are available
Aston also offers a range of tailored luggage
Aston Martin was also displaying its special edition 'Carbon' DB9
The V8 Vantage N430 was also on Aston's show stand at Beijing
The bespoke service allows customers to tailor their vehicles to their tastes by picking from a range of colours, trim finishes, materials and other cosmetic options.
A new 'Q Lounge Concept' is also being previewed, the aim being to allow customers to better visualise their personal creations. These lounges will later be offered in selected worldwide dealerships.
The Q by Aston Martin scheme even allows customers to commission one-off cars, such as the CC100 Speedster Concept.
General Manager of VIP and Q by Aston Martin Sales, Matthew Bennett, said: "What Q by Aston Martin adds to that already exciting process is the freedom to think beyond spec sheets and options lists.
"It challenges the designers and engineers here at Gaydon to use their talents to produce something truly exceptional, and unique."
The new models and Q scheme should serve to further improve Aston's sales in China, where has seen growing sales since the brand launched in the country in 2008.
Jenny Zheng, Aston Martin’s China Regional Director, said: “A confident expansion of the dealer network is continuing here in China.
"In the last few weeks alone we've had the grand openings of the Aston Martin Xi’an and Aston Martin Qingdao dealerships, and the addition of an impressive new downtown showroom for the important Beijing market.”