Hyundai is readying a family of radical electric cars, all built on the Korean firm’s new modular EV platform and each with very different styling.
First will be a production version of the retro-styled 45 concept in 2021, followed soon after by the production version of the sleek Prophecy concept.
The third vehicle will be shown next year as a concept and is said to demonstrate the breadth of the Electric Global Modular Platform (E-GMP).
SangYup Lee, Hyundai’s head of design, said: “The new EV architecture gives us a long wheelbase and a flat floor, and we’re experimenting with unique USPs and how we will stretch it [for various vehicles].
“The 45 is more SUV-style and the Prophecy is the future [saloon] proposal. The third one is more of the space concept: the big one.”
The 45 will sit above the Kona Electric as Hyundai’s first stand-alone electric model. Lee confirmed that the design of the production car – which was recently spotted testing at the Nürburgring – is finished and closely reflects the 1970s-style concept shown last September.
“The show car is a very serious concept,” said Lee. “It’s not a concept that’s never going to make production. That’s how we like to start. I’m quite happy how close the production version is to the show car, and the same thing applies for the Prophecy, too.”
The Prophecy, whose design is currently being finalised, will be a performance-led rival to the Tesla Model 3. Inspired by 1930s streamliners, it looks totally different to the 45. This move is a result of Hyundai’s desire to avoid the Russian-doll approach taken by so many brands.
Lee commented: “It’s about unexpectedness. Our design philosophy begins with sensuous sportiness. Hyundai is known for value for money, but this isn’t enough. Sensuous sportiness adds a lot more emotional value to the vehicle.
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I have a lot more interest
I have a lot more interest and confidence in Hyundai Kia's future models and technology than I do in the VW group's ID range and relatives, where they'll no doubt take some short cuts ... again.
I predict.
I predict the Prophecy won't get out on the road looking like this, a shame, because it's different.