Bentley is planning to do more special-edition versions of the new Continental GT

Bentley is planning to do more special-edition versions of the Continental GT after the new model goes on sale in 2011.

The company sold 23,000 examples of the outgoing Continental GT in seven years but Bentley’s hope for the new strategy will be to sell similar numbers of the new car in a more crowded market.

See official pics of the new Bentley Continental GT

This time, however, it plans to spread the volume more evenly over the car’s lifespan. Marketing boss Alasdair Stewart told us: “We’ve learnt that we need to smooth fluctuations.”

The company’s plan will place it in the same niche as Porsche, which regularly offers special editions of the 911.

Read more the full story on the new Bentley Continental GT, plus see more pics

The new Continental GT unveiled recently will cost from £135,760 when it reaches dealerships in the first quarter of 2011. That's a cost increase of almost £10,000 on the current car's £126,500 sticker price.

Although it may not look much different from the outgoing model, the new GT is heavily revamped and is due to get a new engine – a still-secret 4.0-litre direct-injection V8 – in addition to the existing W12.

See all the latest Bentley Continental GT reviews, news and video

Our Verdict

Bentley Continental GT

Full of character and still able to impress, particularly as a V8

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Comments
3

26 October 2010

Hmm, the first one could be the GT Cheshire, fully chromed and blacked out, then there could be the GT Essex, in white with huge wheels, white leather, etc etc..

GT Scotland could have Tartan interior, and a kilt instead of side skirts! Oh dear, think I need a lie down..

To live is to drive

26 October 2010

I don't really get this idea of having special edition Bentleys (or Rolls Royce). Aren't they bespoke anyway? Or was that in the olden days?

28 October 2010

That was definitely in the olden days. The numbers they sell now, even in a bad year....

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