Rolls-Royce will soon break ground on a significant extension of its factory at Goodwood, West Sussex, that will enable it to offer substantially more personalisation on each car that it builds.
Planning permission was recently granted by Chichester District Council, enabling the firm to progress with what will be the most substantial investment in the factory since it was opened in 2003.
Extending it is high on the priorities list for Chris Brownridge, the former BMW UK boss who took the helm at Rolls-Royce at the end of last year, following the departure of long-standing CEO Torsten Müller-Ötvös.
Speaking to Autocar for the first time since taking the job, Brownridge – who has held several high-ranking positions in the BMW Group since joining in 2005 – said that expanding the factory isn’t just important from a commercial standpoint but also in terms of nurturing the UK automotive industry.
“We’re proud as a British institution. Rolls-Royce has a very relevant voice in the world of luxury but also contributes to UK plc,” he said, before highlighting that Goodwood employs 2600 people directly and some 7500 people across the national supply chain, while annually contributing some £500 million to the Treasury.
“We’re a significant player,” said Brownridge. “This little organisation that builds just 6000 cars a year gives a livelihood to many people.”
Rolls-Royce estimates that the expanded factory will boost its contribution to the local economy by some £71m and could create more than 1000 new jobs, although Brownridge emphasised that the aim isn’t to boost overall car output.
“When this magnificent facility was built, the business was designed around making 1000-1500 cars [annually], and today we make significantly more than that – every single one requested by a client,” he said.
“Our strategy moving forward isn’t to grow volume, it’s to grow the bespoke content of the cars, because that’s what makes it a special experience for our clients.”
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What a relief that the 1% are getting ever richer while most people fall ever further behind and many families can't afford to feed their kids properly.
Why even post an article like this? It's just gross.
Once upon a time all Rolls Royce cars were bespoke items as the company only suppled rolling chassis and the customer made their own arrangements with coachbuilders who built and trimmed the finished cars. This of ended with the introduction of the monoqique Silver Shadow and subsequent models with standardized bodies.