Renault's Dacia budget brand could launch in UK if scrappage scheme goes ahead
23 March 2009

Dacia could be launched in the UK “within months” if the government gives the green light to a pay-to-scrap scheme.

Renault bosses, who cancelled the UK launch of their budget brand’s Dacia Sandero hatchback last summer, are keeping a close eye on the British government’s moves towards adopting a similar scheme to the one that is being credited with driving new car sales in Germany.

This could involve drivers getting up to £2000 off the price of a new car if they trade in a car over nine years old.

Dacia has seen sales rocket in Germany from under 100 per week to over 1000 as drivers of older cars rush to take advantage of a €2500 (£2350) discount on the €7500 (£7050) Logan. Total new car sales in Germany rose by 21 per cent in February.

Launching the Sandero in the UK would be relatively straightforward, because the right-hand-drive engineering has been completed. Renault bosses also regard the introduction of a British scrappage scheme as a unique opportunity to establish the Dacia brand in the UK.

Hilton Holloway

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