New small premium car is on the way, and it could share Mini platform and be built in UK
17 March 2010

BMW is set to introduce a new front-wheel-drive entry-level model, positioned and priced beneath the existing 1-series and using shared Mini hardware, according to the firm's chairman Norbert Reithofe.

The new model is being developed as part of plans to help increase parts sharing and bolster the potential for production savings between the BMW and Mini brands, thus bringing an end to the era of rear and four-wheel drive-only BMW models.

Speaking to Autocar at the last week's Geneva motor show, Reithofer said internal BMW studies revealed that, despite the downturn in the world’s economy, there is continued demand for what he described as "premium vehicles" in the small car class.

He then officially acknowledged plans that will see BMW producing a rival to the recently unveiled Audi A1 and a new Smart Forfour presently under development at rival Mercedes-Benz.

"We will be extending the BMW and Mini brands into the small car segment with new models and variants," said Reithofer.

Being careful to separate the new price-leading front-wheel-drive model from BMW's upcoming city car - a totally different project as part of its Mega City Vehicle electric car initiative - Reithofer added, "For these new vehicles [the new BMW and Mini] we are developing a common architecture for both front and four-wheel drive."

While exact details remain shrouded in secrecy, Autocar can confirm the new entry-level BMW has been conceived to run the same front-wheel-drive underpinnings as the next-generation Mini Cooper.

The new Mini Cooper is not due out until 2014, but the small BMW could be on UK roads as early as 2013 as part of a major thrust by the company to become the undisputed sales leader in the premium small car class.

Plans to base the new entry-level BMW on the same platform as the Mini Cooper also raise the question of where the new car would be built. Although BMW is being vague, Autocar understands the new car could be built alongside the Mini Cooper in Oxford, using a new generation of petrol and diesel engines sourced from BMW's engine plant in Hams Hall.

Studies are also under way that could result in the new platform structure referred to by Reithofer being used for future generations of the 1-series - although BMW is still undecided on whether the third-generation model, due in 2018, will be front-wheel drive or rear-wheel drive.

"We are looking at alternatives," a Munich insider told Autocar. "With the new platform set to support four-wheel drive, it wouldn't be that hard to use the transmission tunnel for a rear-wheel-drive application."

Join the debate

Comments
54

9 March 2010

Goodness, first turbochargers and now FWD - what illusion of uniqueness remains for the badge whores to cling to?

9 March 2010

I assume that those ads with the tricycle won't be dusted down any time soon, then?

http://www.nexusproductions.com/site/player/the-only-1-cinema-ad

9 March 2010

[quote Autocar]BMW[/quote] [quote Autocar]front-wheel-drive [/quote]

A true "Eli Eli, lama sabachthani" moment for the purist.

9 March 2010

BMW seems to be falling into the trap that Mercedes-Benz found itself in a few years ago; attempting to cover every single market niche avaliable, to the detriment of the finished product.

Or alternatively they're just exploiting the "people will buy anything with a BMW badge stuck to it" theory.

9 March 2010

IS NOTHING SACRED???

This is it boys and girls, the end of the world is nigh, bloody nigh I tells yer!!!

-------- 

I'm The Ωmega Man, always talking to myself

9 March 2010

Wow, Tanned. Had I not been taught by Nuns at primary school, I wouldn't have got the reference... But I don't think God the father will be absolutely against a front-drive Beamer.

9 March 2010

[quote ThwartedEfforts]Goodness, first turbochargers and now FWD - what illusion of uniqueness remains for the badge whores to cling to?
[/quote]

er, engines. BMW was and is at root not a car company but an engine company, at which it still excels:

http://en.wikipedia.org/wiki/Gustav_Otto - co-founder of what became BMW and son of http://en.wikipedia.org/wiki/Nikolaus_August_Otto of 'Otto cycle', 4 stroke internal combustion engine fame.

9 March 2010

[quote ThwartedEfforts] turbochargers [/quote]

BMW was one of the earliest users of the Turbo in a production car with the 2002 Turbo back in 1973.

Myk

9 March 2010

Hang on a minute - am I missing something?

BMW don't want to pollute their RWD brand by making a FWD premium mini, so instead buy the Mini brand to keep as a stand-alone premium product. The general public fall for it, buying the Mini at a premium over it's competitors simply because it's made by BMW and has an extensive options list.

So now BMW wants a FWD premium mini and thinks "Hang on, we could use the Mini platform". Exactly how are they going to market and price this car so that it's not a direct competitor to their own Mini? And why didn't they just build a FWD premium mini in the first place and save themselves the effort of re-creating the Mini brand?

9 March 2010

Myk- My thoughts exactly. Supposedly creating a car to compete with the Audi A1. Err, isn't that the MINI??!!

Maybe MINI will bring out a Midsize saloon to compete with the Audi A4...

www.thecarexpert.co.uk/forums

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    22 December 2014
    Entry-level diesel MPV shares its three-cylinder engine with Mini but, due to long gearing, lacks the authoritative punch of a convincing premium product
  • Car review
    17 December 2014
    The replacement for the CL grand tourer has some big boots to fill
  • Mercedes-Benz CLS 350 AMG Line Shooting Brake review
    First Drive
    16 December 2014
    Elegant, alluring and with some welcome improvements, but not good enough to lead the class
  • First Drive
    15 December 2014
    Hushed, flexible and remarkable value for money. Arguably more fit-for-purpose than any other ‘S’.
  • 2015 Mazda CX-3 review
    First Drive
    12 December 2014
    The Mazda CX-3 has style and substance, and deserves consideration for anyone wanting a compact urban SUV. Here’s hoping Mazda gets the price and equipment right