German car maker hit record production and profit levels in 2011

German carmaker Audi hit record production and record profit levels according to figures released at its annual press conference this morning at its Ingolstadt HQ.

Audi delivered 1,512,014 million cars to customers in 2011, up from 1,293,453 in 2010, a rise of 16.9 percent. However, the operating profit of some 5.35bn Euros was up a massive 60 per cent on 2010. Overall revenues were up to just over 44bn Euros, a rise of 24 per cent on 2010.

Profits after tax were just over £4.4bn, up 68.8 per cent year-on-year, return on sales of 21.1 per cent, up from 9.4 per cent. Sales of Lamborghini sports cars – which is part of the Audi Group – were 1602 in 2011, up from 1302 in 2010.

UK was Audi's fourth-biggest market (after China at 313,036 cars, Germany at 254,011 and the USA at 117,561) seeing 115,345 sales. Audi sales were up 35 per cent in Asia.

The top-selling model ranges were the A4 (330,222 sales), followed by the A6 (244,924) and A3 (189,068). Audi's most successful individual cars were the A4 saloon (216,251 sales), A6 saloon (196,260) and Q5 (191,987).

Audi boss Rupert Stadler said that even though 2011 was marked by ‘the earthquake in Japan, the Arab Spring uprisings and the ongoing sovereign debt crisis’ it was still the best year in Audi’s history.

Hilton Holloway

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10

1 March 2012

Can't say I'm surprised, A1, A3, A4 are good cars which probably sell at a high profit margin and I see them everywhere.

 

Hydrogen cars just went POP

1 March 2012

Ok, let's have the usual "lots of people buying Audi's cars based on the badge", "Skodas are the same cars underneath, but so much better/cheaper" etc etc... :)

Not a fan of Audi in general, but quite impressive numbers whichever way you cut it. Also, had no idea VW had placed Lambo in the Audi Group!

1 March 2012

[quote Overdrive]Not a fan of Audi in general, but quite impressive numbers whichever way you cut it. Also, had no idea VW had placed Lambo in the Audi Group![/quote] The sales numbers are pretty good, the profit more so, it goes to show the cost benefits of all that cross brand component/platform/engine sharing and I don't mean that in the "bashing" style you suggest.

1 March 2012

The sad thing is that this provides them with little incentive to actually make their cars handle and ride better.

Separately, it would be interesting to know what proportion of the profits come from the cars, and what proportion from the optional extras...


1 March 2012

[quote Johnny English]The sad thing is that this provides them with little incentive to actually make their cars handle and ride better[/quote]

With figures like that maybe it`s not a big issue after all ,pay your money and make your choice...

1 March 2012

[quote Johnny English]Separately, it would be interesting to know what proportion of the profits come from the cars, and what proportion from the optional extras...[/quote]

Good point. You can spec a diesel A6 Avant to in excess of £90,000. By then, the cost of options is more than that of the car itself!

1 March 2012

I took an A8 4.2 TDI demonstrator for a test drive last weekend. The reviews are right: it doesn't have that nose-heavy stodgy ride, it can be driven like a much smaller car, and the engine's thump and sound are borderline comical for a diesel. Brilliant. There are a couple of annoyances, like the stupid gear selector, but overall it's almost perfect. I really mean that: I can't think of another car I've driven that ticked so many boxes.

The real tragedy was that when I got out, thinking, you know, I really want this car, turned around, and suddenly saw an A4 for big people. Shoulders drop, heart not in it. At this end of the scale, European buyers want something that looks great and makes them feel great too. The A8 does not. That is precisely why nobody here buys the Phaeton or the LS either.

Audi's trick has been to identify a significant proportion of buyers who don't mind a dishwasher-like appliance on their driveway, which of course is many more people than those who want an eye-catching but flawed jewel, and to leverage their middle of the road brand identity. I just wonder if it's possible to build a car that appeals to both appliance users and gem collectors alike, or indeed if that car already exists.

R8?

1 March 2012

Very impressive figures and all the more astounding given that they are expensive products and we are in a global recession.

2 March 2012

To illustrate the gap between "premium" and "mainstream" look at the following

VAG sold 8.3M units for 15.3B profit

within that Audi sold 1.5M for 5.4B profit

So Audi profit is 3,600 euro per unit and the rest of AG is 1,600 euro per unit

The VAG profit margin excl. Audi is 9.5% , Audi on its own is 12.8%.

These are all ( As I understand it) post tax numbers and include spares profits.

The real value of "premium" is that the value added profit of the Audi vs VW/Skoda/SEAT badge is 20%. of eh extra revenue per unit

Interestingly VAG without Audi would be still be more profitable tha GM but not that far apart excluding GM's European losses.

CADDY06

2 March 2012

[quote Johnny English]The sad thing is that this provides them with little incentive to actually make their cars handle and ride better.[/quote] Perhaps it says everything about that Audi owners and leasers want from their cars.

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

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