Mercedes’ luxury roadster will help manufacturer become largest premium car maker by 2020, says boss

Mercedes boss Dieter Zetsche has set his company the target of being the world's largest premium car maker by the end of the decade on the eve of the Detroit motor show.

Mercedes currently trails class leader BMW in global sales, and Zetsche believes taking leadership of the premium sector, which is expected to grow at an even faster rate than the entire new car market, is key to success.

"This year is impossible to predict, nobody can be certain what will happen," said Zetsche. "But we are very confident that the next decade will see significant growth for the whole car market, and the premium sector in particular. We want to be number one in that time."

Zetche said his confidence was down to the new products being developed by Mercedes, including the new Mercedes SL, which is being shown in the metal for the first time at the Detroit motor show and will deliver “the ultimate in passionate, refined motoring” when it arrives in UK showrooms next July according to its makers. The new roadster will go on sale in the UK almost 60 years to the day since the original 300SL became the first German sports car to win the Le Mans 24Hrs.

The sixth-generation SL is based on an all-new platform, but apart from that it diverts from the proven recipe of the outgoing model only among the details.

As is the class norm, and like the R230 model, the new R231 SL uses longitudinal V6 and V8 petrol engines and rear-wheel drive. But unlike many direct competitors, it has a folding metal ‘vario-roof’ that takes less than 20 seconds to convert, and a strictly two-seat cabin.

Featuring cleaner surfaces and bolder styling lines than the outgoing car — none more so than the unbroken shoulderline running from headlight to tail-lamp — the new SL’s aesthetic references are to the 1960s ‘pagoda’ SL and 1970s R107. However, Mercedes hasn’t wasted the chance to update the car with the SLS-inspired upright radiator grille used by its sports car family, and some familiar body-side sculpting.

The exterior form is functional as well as elegant. Mercedes claims the SL is the most aerodynamically efficient car in its class and sets new standards for wind noise-based cabin refinement.

But the car’s biggest technological advancement is under the skin. This SL will be the first Mercedes in large-scale series production to use an almost exclusively aluminium construction.

Made from a mix of chill cast, vacuum die cast, stamped and extruded aluminium, this body-in-white superstructure allows the new SL to be between 125kg and 140kg lighter than the outgoing steel car, and 20 per cent more torsionally rigid.

The metal castings and tailored blanks of the SL’s body-in-white are connected via various techniques, depending on how much load they transmit. While some parts of the underbody are MIG welded, hemmed, bonded and bolted together, others are joined via state-of-the-art friction stir welding — a technique that allows for particularly stiff, precise joins.

With mainly aluminium body panels, the only significant parts that aren’t aluminium are its plastic ‘soft nose’ grille (for pedestrian protection), super-lightweight magnesium rear bulkhead, folding roof and tubular steel A-pillars and header rail.

Steel is chosen here for its extremely high strength in the event of a rollover.

Two direct-injection petrol engines contribute to fuel efficiency gains of between 22 and 29 per cent over previous models. The 3.5-litre V6 in the entry-level SL350 produces 302bhp and 273lb ft. Although less powerful than the outgoing SL350, it offers more torque, makes the SL350 0.3sec faster to 62mph (5.9sec) and promises to return 41.5mpg on the combined cycle.

The eight-cylinder engine in the SL500 is the twin-turbo 4.7-litre unit that also serves in Mercedes’ current S-class. It produces 429bhp and 516lb ft and sends the SL500 to 62mph in just 4.6sec. Both engines operate via a seven-speed automatic transmission.

Like the previous SL, suspension on the new one is by a multi-link set-up at both ends, and it will be tuned to suit the car’s uniquely laid-back dynamic character among its peers. A dash of dynamism will therefore be mixed into the generous baseline of compliance and refinement for which the SL is famed.

Steel springs with ‘semi-active’ dampers will be standard on the SL350. Mercedes’ self-levelling, height-adjustable, hydraulically controlled Active Body Control chassis will be an option. The steering features a new electro-mechanical ‘direct steer’ set-up with variable assistance levels and a variable ratio.

Mercedes will offer the same optional electro-chromic panoramic glass roof on the SL that features on the smaller SLK convertible. The Magic Sky Control system allows the driver to choose between transparent glass, light shade and dark shade.

The SL’s folding roof frame itself is made out of magnesium. It weighs 6kg less than that of the outgoing car and contributes to a lower centre of roll for the car.

The SL is credited with two further technological premieres. Its Frontbass audio system uses bass loudspeakers mounted in the front bulkhead rather than in its interior door panels.

The system takes advantage of the more rigid construction of the bulkhead for better sound resonance and less distortion than a conventional system, and the cone-like shape of the footwell acts as a natural amplifier.

The car’s other first is a high-precision windscreen wash-wipe system called Magic Vision Control. The system flushes water through jets integrated into the rubber of the wiper blade. It deploys water just ahead of the leading edge of the wiper, on both the upstroke and downstroke of the blades, to minimise wastage and mess and improve visibility.

Heated wiper blades, heated fluid supply lines and a heated washer fluid tank are also available as an option, for uncompromised performance in wintery conditions.

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Comments
38

14 December 2011

Always admired the SL, never wanted one; too big, too ostentatious. I like the fat seat "collars" to cosset driver 'n passenger from the breeze

14 December 2011

I'm not sure if the official pics look better than the leaked ones! This new SL just looks plain gawky and fussy with a heavy looking rear end. I thought the facelifted version of the previous model had an odd looking front end, but this just looks plain awkward. And the interior just carries on with styling cues from the SLS and SLK.

Styling wise, its British and Italian rivals have nothing to worry about - the XK, DB9/Virage/DBS, California and Gran Turismo can sleep just fine with yet another underwhelming looking and staid German rival.

A very disappointing looking car while the current generation of Mercs, which started off with the new ML and B-Class, are not what you'd call attractive.

Myk

14 December 2011

Fully revealed, and still ugly.

Whatever happened to design purity?

It'll sell like hot cakes of course.

14 December 2011

at first glance I didn't like this, but the front end reminds me a lot of the 70's and 80's versions, with big, angular lights and grilles...quite like it!

DKW

14 December 2011

[quote Autocar]“the ultimate in passionate, refined motoring”[/quote] Marketing nonsense. Refined yes, but not just one or two, but most other convertibles have more passion than this. Not keen on the Magic Acronym Silliness either. Having said that, the styling in these clearer shots along with decreased weight and C of G is a sufficient improvement to move the car from being uncool to being something I actually want. The 'heated wiper blades, heated fluid supply lines and a heated washer fluid tank' option would be welcome with me in more cars too.

14 December 2011

Sounds technologically very impressive, and lighter is always better, but why does every new feature have to have a corresponding silly name. Mmm... [i]Magic Vision[/i] Control! Somewhere at M-B HQ is a room full of Tellytubbies working on names for new tech...

And while I'm on the subject, anyone care to hazard a guess how much a new set of wiper blades will cost for a car fitted with Magic Vision Control?

14 December 2011

They have wimped out,almost a backwards step, the front is too conservative.

Peter Cavellini.

14 December 2011

I'm sure it'll be nice - but is it me or are Mercedes becoming more and more bling..? I personally prefer the understated Porsche or BMW interiors - this looks like a DFS advert..!

if it's heavy, it ain't happenin' 

14 December 2011

I'd happily pay £5K for one of these (in about 15 years!)

14 December 2011

Is there a reason why the headlamps on German cars seem to be getting bigger and bigger these days? This car, like the new 1 Series, has a serious case of 'beer glass goggles'.

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