Fiat’s replacement for its C-segment Bravo hatchback will not be another “me too” product and will adopt a more radical approach, Fiat boss Sergio Marchionne has told Autocar.
Speaking at the Detroit motor show, Marchionne said: “To replace the Bravo with another me too product would be completely inappropriate.”
The underwhelming Bravo has not been in a hit in one of Europe’s most competitive segments and Marchionne recognises the need for Fiat to adopt a radical approach.
“I have been looking at various versions in the future. We have no conclusions but what we launch will not be a traditional offering,” he said.
When asked if Fiat’s plans were similar to those adopted with Nissan and its C-segment Qashqai crossover, Marchionne hinted that Fiat’s plans went beyond Nissan’s.
“At heart the Qashqai is still a pretty conventional vehicle,” he said.
Marchionne would not be drawn on Fiat’s plans for the B-segment after its current Punto range reaches the end of its life-cycle.