Latest News
Maybach could be axed
16 September 2009
Mercedes boss Dieter Zetsche has further fuelled rumours over the future axing of the Maybach brand by admitting that such cars may not suit future customers of luxury cars.
Zetsche, speaking at the Frankfurt motor show, revealed that he believed that the tastes of luxury car buyers will change after the current economic slump.
Describing one key sector of buyers as the ‘new elite’ he revealed that they would have more modest and discreet tastes and so would not desire a Maybach.
He also refused to confirm that Merc’s underselling luxury saloon was being replaced when quizzed.
Twitter - follow autocar.co.uk
See all the latest Maybach reviews, news and video
Your say
Comments: 12 Join the discussion
News archive
Today's hottest stories
Join the debate
Our Say
Autocar's team blogs.
Your Say
Join the debate in our forums.
