Described as having "avant garde design" and "visible technologies, refinement and a balance between comfort and dynamics," by DS boss Yves Bonnefont, the car is intended to signal the future brand and design direction of DS rather than preview any specific new model.
Perhaps unexpectedly, its basic concept is the straightforward C-segment hatchback. "It’s the most important segment," said exterior designer Frederick Subirou, adding that the Divine DS's "muscular, sinewy and voluptuous surfaces, punctuated by sharp, sweeping lines" describe the sculptural direction the company is heading in.
Important style elements on the concept include the lack of a rear window, a series of sharp-edged geometric shapes instead characterising the rear-end of the model. DS officials say they're "serious" about a car with a windowless rear. In the Divine DS a rear-view camera substitutes, with its image projected onto a rear-view mirror-shaped screen found in the usual place.