Kia’s top brass still hasn’t decided what to call the latest Magentis saloon
30 July 2010

Kia’s top brass still hasn’t decided what to call the latest Magentis saloon, which will be unveiled at the Paris motor show in September.

Optima, which is the US name, is out of favour for Europe, so an all-new name is likely. Company insiders were originally debating between ‘K5’, as the car is known in Korea, and ‘Optima’.

See the official pics of the new Kia saloon

Meanwhile, a top-level Kia source has revealed that a downsized 1.2-litre turbo powerplant will be one of the engine choices, with around 150bhp.

The new car is expected to be longer, wider and lower than the model it replaces and sits on a longer wheelbase than the outgoing car. This has significantly increased both cabin and luggage space.

Kia concedes that the car is never likely to be a major seller in Europe, but believes the large saloon segment is one in which it must compete, as a volume manufacturer.

But the real demand for the car will come from the US and domestic markets, where its much improved styling and dynamics should hold appeal for buyers.

A Kia source revealed that an estate version of the car will be built. When asked about this body style, chief designer Peter Schreyer said, “I would love to do station wagon and coupé versions of the car. The station wagon would only really work for Europe but the coupé would work in the US.”

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Join the debate


30 July 2010

nice looking car.

it has many Saab-like stlying cues.

30 July 2010

Sod this thing.

Kia, please, could you apply your talent for design to the Hyundai Genesis, offer your own rebodied version here with a sportier chassis plus V6 and V8 engines, manual gearboxes and RWD, and just a number, not a name? Thanks.

As for this? Just call it the K5 - I'm sure someone will want to buy it.

30 July 2010

Call it K9 as it will be a dog .

30 July 2010

[quote Straight Six Man]I'm sure someone will want to buy it[/quote] Only people who want a well built, reliable, modern car with a 7 year warranty for far less than Ford and Vauxhall charge for their equivalents.

30 July 2010

[quote ahaus]it has many Saab-like stlying cues.[/quote]

I can't see any SAAB characteristics in there but there's plenty of Toyota/Lexus 'style'. Looks like a big IS to me.

30 July 2010

I would definitely buy it....I think Peter Schreyer is doing a good job at Kia. To me it definitely looks better than the swoopy Hyundai i40

30 July 2010

The biggest SAAB influence is the DLO (side window), it makes it look like the current 9-5.

30 July 2010

[quote madaxeman]Call it K9 as it will be a dog .[/quote]

I had an older model Kia and it was indeed a dog - not particularly sharp, but 100% faithful.

"There's a fine line between wrong and visionary. Unfortunately, you have to be a visionary to see it." - Dr Sheldon Cooper

30 July 2010

7 year warranty and competitive pricing is all well and good, but the models on offer cannot tempt me away from my 2003 330d.

30 July 2010

This must qualify as the non-story of the year - I think we've entered the silly season. Suggest Autocar website writers go off on their holidays, and we'll all come back 1st September.


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