Salon Privé is a very different type of motor show. Don’t expect to see any world exclusives here, more a fine collection of both modern and classic exotica for the champagne-sipping showgoers to admire.
The fifth annual three-day Luxury Supercar Event and Concours D’Elégance kicked off at London’s Hurlingham Club today. Last year’s show was perhaps the most memorable yet as showgoers were treated the public debut of the Jaguar XJ, as well as a rare look at the Aston Martin One-77.
But there were no such launches at this year’s event. Instead, it was a chance for new metal launched over the past 12 months to be seen in Britain for the first time, or at least the first time in a static show environment if you discount Goodwood’s excellent Supercar Run.
British manufacturers were out in force. There was a special Jaguar stand featuring many of the firm’s iconic models in its 75-year history, up to and including the new XJ.
Rolls-Royce exhibited the new Ghost, alongside the Phantom and a sparkly new picnic set some of its designers had created. Morgan showcased the Aero Supersports, Bentley showed off the new Muslanne, Aston Martin had a Rapide on show and Lotus brought along the Evora. It’ll be interesting to see just how different the Lotus stand will look in a year’s time, given its plans for a more luxurious and expensive future.