9 March 2005

Cadillac returns to the UK in May with the launch of the sub-£30k CTS. This time the manufacturer plans a more serious attempt on the UK market, with a fuller and more suitable range.

The new CTS, which starts at £28,495 for the 2.8 and stretches to £29,850 for the 3.6, is the first of a new model range aimed at establishing the brand in the UK. Backing up the CTS is the Saab 9-3 based BLS, which made its debut in Geneva. The right-hand drive BLS will get GM’s 1.9-litre diesel from launch. Aggressively priced, it should be Cadillac’s biggest selling model. A pair of desirable, low-volume left-hand-drive two-seaters, the Corvette C6 coupé and folding hard-top Cadillac XLR won’t sell in significant numbers after their launch in May, but will grab the attention at the only UK dealership in London’s Park Lane. Two other sales centres should be up and running by the end of the year, in Birmingham and Manchester, but that’s all the distributors are planning before the BLS arrives in April 2006. Among other potential models is the left-hand-drive CTS-V, which would be priced in the region of £45k if it gets the green light; further additions could include the STS saloon and SRX 4x4. The SRX, Cadillac’s biggest selling model in Europe, is currently on display in the London dealership to gauge interest.

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